Fur Real Pets for Hasbro
Turner Media Innovations and Hasbro teamed up to promote the new toy in the Hasbro Fur Real range; Cookie.
The objectives of the campaign were to get Mums and kids engaged and excited about Cookie My Playful Pup, make consumers aware of the features/product range in order to drive desirability and communicate the realism of Cookie amongst the target of 4-9 year old girls.
Read all about it in the document below, or contact us for full details.
