Formula Hot Wheels for Mattel

Mattel asked us how they could use our channels to promote a website they were creating for kids to sign up to one of four Hot Wheels teams and play games to win points?

To see the campaign we created for them, watch the videos or read the downloadable document below...

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98% of mums watch tv with their kids, 79% watch with them every day (Source: Turner Media Innovations Toontrack 2011 Parents with Kids 5-12 years)
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