EggBods for Bluw

Bluw had never advertised with us before and wanted an inexpensive but engaging launch for their new product 'EggBods'. We created an egg-cellent Easter campaign on Cartoon Network, along with a microsite and competition which had over 4,000 entries...

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39% of kids have own mobile, by 11 this rises to 84%. A further 14% use someone elses , total % using a mobile phone is 47% (Source: Turner Media Innovations Toontrack 2011. Kids 5-12 years)
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