Cuponk for Hasbro
Turner Media Innovations were tasked with creating a cross platform promotion to promote awareness of the brand new Hasbro Cuponk game. The promotion needed to involve a component where kids could upload tricks to a microsite, using the Cuponk product.
A key driver of the promotion was to 'drive to buy' and make Cuponk the summer essential game. Cuponk is a cool and edgy product and this needed to be reflected in the style of the creative. Target 7-12 yr old boys.
Read all about what we did in the case study below, or contact us for more information
