Cats and Dogs for Warner Bros
For the theatrical release of Cats & Dogs - The Revenge of Kitty Galore we worked with an existing Turner property 'Pet of the Week'. A hugely popular mechanic where kids can nominate their pets to become 'Pet of the Week' and the chosen pet features on-air and online in either 1 of 4 categories - Exotic, Furry, Feathered or Farmyard!
We created 3 'spoof' Pet of the Week spots for the main characters of the new film release - Kitty, Diggs and Catherine. This not only highlighted the heroes and villain of the film in a fun, familiar way but also introduced kids to a key theme of the film - Kitty Galore in disguise!
Kids were asked to go online to help create a new disguise for Kitty to be in with the chance to win ace Cats&Dogs prizes.
