Ben 10 Ride for Drayton Manor Theme Park
The Ultimate Ben 10 Mission at Drayton Manor!
To support the arrival of Europe's first ever Ben 10 themed rollercoaster - Ben 10: Ultimate Mission - at Drayton Manor Theme Park, Turner Media Innovations created a cross platform promotion including sponsorship, webdrive, and online activity.
Drayton Manor sponsored all episodes of Ben 10: Ultimate Alien on Cartoon Network during the key holiday months of April and August.
A 30 second webdrive spot was also been produced, showcasing Drayton Manor Theme Park and all its thrilling attractions, and encouraging kids online where they can get a taste for the new Ben 10 alien adrenaline ride. Kids can ride a virtual Ben 10 rollercoaster and tackle Vilgax using Ben's Ultimatrix, and then be invited to enter the competition for the chance to win great prizes.
For more information see the attachment below, or to talk to us about this campaign, contact Rachel Honess in our S&P team
Resources
Drayton Case Study - Drayton_Manor_Theme_Park_Case_Study_for_website.pdf (3.7 MB)
