Ben 10 for LEGO & Tesco

This campaign, masterminded by Turner Media Innovations, brought together a key toy producer and a major retailer in a sponsorship deal which will benefit all parties.

See the on-air creative above, or explore the downloadable PDF case study below for more detail.

For more information, contact our S&P Team

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16% of boys 4-9 and 15% of girls 4-9 have a mobile phone, a further 12% use someone elses (Source: Turner Media Innovations Toontrack 2011. Kids 4-9 years)
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