Battlestrikers for Mega Brands

  • BattleStrikers spot
  • Case Study : Battle Strikers
New Campaign: Battlestrikers

Mega Brands wanted to use the Turner Media Innovation expertise and experience in children's media to:

  • create a campaign to help support the full UK launch of the new Battlestrikers product
  • become the new schoolyard currency before back to school season amongst boys 6-11
  • showcase the fun and excitement of Battlestrikers - control, customize and collect

Read the document below for more details about the campaign

Resources

Mega Brands Battlestrikers Case Study - Megabrands_Battlestrikers_Case_Study.pdf (8.5 MB)

98% of mums watch tv with their kids, 79% watch with them every day (Source: Turner Media Innovations Toontrack 2011 Parents with Kids 5-12 years)
GLOSSARY

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