Battle Decks for Tomy
Tomy wanted to make Battle Decks the number one hottest boy's toy for 2009 with a campaign which would not only generate sales across the range, but also demonstrate the product and introduce the consumer to a themed fantasy storyline. They were also looking for an element of the campaign to be a 20 second spot which could be repurposed throughout europe.
We created a campaign using our experience and insight into kids media which we feel will immerse kids deeper into the brand than a standard TV commercial would.
Take a look at the downloadable document below for full details and campaign results.
Resources
Case Study - Tomy Battle Decks - Tomy_Battle_Decks.pdf (2.7 MB)
