Batman;The Brave and The Bold for Mattel

We worked with Mattel to showcase and drive awareness of their Batman; The Brave and The Bold product range. The campaign we devised consisted of a bespoke microsite and on-air webdrives.

 

Watch the webdrives above and read all about the campaign below

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39% of kids have own mobile, by 11 this rises to 84%. A further 14% use someone elses , total % using a mobile phone is 47% (Source: Turner Media Innovations Toontrack 2011. Kids 5-12 years)
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