Barbie Fairy Secret for Mattel

Mattel wanted Turner Media Innovations to create an engaging cross platform promotion which would raise awareness amongst girls of the new Barbie Fairy Secret Dolls and DVD release.

We created a cross-platform campaign which answered the brief - to read about it and find out more about how it went, view the attachment below or contact our S&P team

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16% of boys 4-9 and 15% of girls 4-9 have a mobile phone, a further 12% use someone elses (Source: Turner Media Innovations Toontrack 2011. Kids 4-9 years)
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