Bakugan for Spin Master

  • Bakugan for Spin Master Case Study

After a successful launch campaign earlier in the year, Spin Master came back and wanted us to help them raise boys’ awareness and excitement of the new Bakugan to collect, so we did just that with an integrated on-air and online approach...

Resources

Spin Master Bakugan Case Study Oct 2009 - Spinmaster_-_Bakugan_case_study_Oct_20091.pdf (1.6 MB)

Mums spend 15.33 Hrs a week doing activities with their child, they spend more time doing activities with girls than boys (Source: Turner Media Innovations Toontrack 2011. Kids 2-5 years)
GLOSSARY

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