Bakugan for Spin Master
The Objective
Spin Master waned to continue to build on the success of the 2009 and 2010 promotions with Turner Media Innovations. They wanted to create a promotion to introduce ‘Battle Gear' and ‘Sky Raiders' to gamers, and showcase how they are used in brawls, create a cross platform promotion in a similar creative style to the previous years, and roll out across EMEA in two separate bursts
The Campaign
Using live action and afx animation we created 2 x 40" webdrive spots showing two players in the midst of an epic brawl. The two spots feature a specific product from the new Gundalian Invaders series and are set against a backdrop of graphics and are fast paced and dynamic. The first burst of activity in April focused on ‘Battle Gear' and the October burst featured the new ‘Sky Raiders'product. Both spots highlighted how the products can change the dynamic of a brawl to beat your opponent.
EMEA Roll-out
UK
- Burst 1 : 1st - 22nd April
- Burst 2 : 10th Oct - 7th Nov
Germany
- Burst 1 : 1st - 22nd April
- Burst 2 : 17th - 30th Oct
France
- Burst 1 : 11th May - 5th June
- Burst 2 : 14th - 30th Oct
Hungary
- Burst 1 : 1st - 22nd April
- Burst 2 : 28th Oct - 30th Nov
Nordics
- Burst 1 : 9th April - 8th May
- Burst 2 : 14th - 31st Oct
Romania
- Burst 1 : 1st - 22nd April
Holland
- Burst 1 : 1st - 31st May
- Burst 2 : 17th - 30th Oct
Turkey
- Burst 1 : 9th - 29th April
- Burst 2 : 20th Oct - 2nd Nov
Spain
- Burst 1 : 19th - 30th Oct
Results
- The Bakugan promotion has performed exceptionally well in all markets
- 175,647 total unique visits across all sites for both bursts of activity
- 218,621 total competition entries for both Bursts!
- Turkey had the most competition entries for a single burst - 67,000!
- UK out performed the UK average for all banner ctr
- All markets achieved UK averages or over for banner ctr for burst 1
For further detail...
Download the document below, or contact our S&P team here
