Atlantis for LEGO
In the first a triple-win for Turner Media Innovations with LEGO over february half term, the team were tasked with creating a campaign which would promote the launch of a new toy line LEGO Atlantis.
See the on-air creative above, or explore the downloadable PDF case study below for more detail.
For more information, contact our S&P Team
47% of pre-school kids do an afterschool or weekend activity , 19% of mums chose that activity because they thought it would be good for them (Source: Turner Media Innovations Toontrack 2011. Kids 2-5 years)
