Astroboy for E1 Entertainment
E1 Entertainment wanted to create a real buzz amongst the target audience of Boys 6+ for the new Astro Boy film release and came to Turner Media Innovations for help.
We created a fully integrated and fun promotion across on-air and online including a tailor made webdrive spot, bespoke microsite with 3 mini-games, traffic drivers and pre rolls.
For the full case study, take a peek at the download below.
