Astroboy for E1 Entertainment

  • Astroboy case study

E1 Entertainment wanted to create a real buzz amongst the target audience of Boys 6+ for the new Astro Boy film release and came to Turner Media Innovations for help.

We created a fully integrated and fun promotion across on-air and online including a tailor made webdrive spot, bespoke microsite with 3 mini-games, traffic drivers and pre rolls.

For the full case study, take a peek at the download below.

Resources

Astroboy Case Study - Astroboy_Case_Study_for_website.pdf (1.6 MB)

1/3 of mums go online with their pre-school kids each week (Source: Turner Media Innovations Toontrack 2011. Kids 2-5 years)
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