Aquafresh - The Nurdle Shmurdle
It was smiles all round for this award-winning campaign. We brought a new family of characters to life, creating a song that reminded kids to brush their teeth. This song, Do The Nurdle Shmurdle, was aired every bedtime on Cartoonito.
The result: massive growth in market share for Aquafresh; and two Mediaweek Awards for us.