Ambre Solaire Rapido for Garnier

This campaign first ran in 2008, but Ambre Solaire liked it so much that they came back for more in 2009!

It's a Wrap, Splat, Hat! This integrated campaign for Ambre Solaire's Rapido brand mixed bright ideas and a variety of Turner Media touchpoints, to show kids how to have fun in the sun – and take care too.

Take a peek at the document below for full details of the campaign and its successes in both 2008 and 2009

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1/3 of mums go online with their pre-school kids each week (Source: Turner Media Innovations Toontrack 2011. Kids 2-5 years)
Glossary

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