Alvin & The Chipmunks 2 for Fox

Alvin DVD

We refreshed the Alvin and The Chipmunks 2: The Squeakquel microsite which featured the exclusive Battle of The Bands Trivia Game with attached competition and film details. To accompany the campaign we also created a 1x10" webdrive that was tagged onto the existing 20" commercial.

We also created a fun never-been-done-before Do Not Press mechanic for the Cartoon Network homepage. When kids clicked on the Do Not Press button the Alvin characters took over the homepage sitting under a swirling disco ball.

Read all about it in the download below

Resources

Alvin Case Study - Fox_Alvin_The_Chipmunks_2_DVD_for_the_website.pdf (15.6 MB)

47% of pre-school kids do an afterschool or weekend activity , 19% of mums chose that activity because they thought it would be good for them (Source: Turner Media Innovations Toontrack 2011. Kids 2-5 years)
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