All Stars Racing for SEGA
Turner Media Innovations were tasked with creating a cross platform promotion to promote awareness of the brand new Sonic & SEGA All Stars Racing game.
Key considerations were to highlight Sonic and his SEGA friends and the cars they race in, and combine in a high speed, high skilled, enthralling promotion.
A key driver for the promotion was to showcase the re-branded Sonic ride at Alton Towers and encourage entry to a competition by offering a VIP stay at the hotel amongst other great prizes!
Take a look at the downloadable document below to see the campaign we created in detail, plus some key results.
For more information, contact us at hello@turnermediainnovations.com
Resources
Sega and Sonic Case Study Download - Sega_All_Stars_Racing_Case_Study_for_website.pdf (954.4 KB)
