Case Studies

All our latest case studies are here; you can browse them all, or use the tick boxes to look at a specific category or categories. Each page will have images, videos and a download document – but you can always contact us for more, we’re nice like that.

Categories

Territories

Kurio
Kurio

Turner Media Innovations created a 30” webdrive which introduced kids to the Kurio – the fantastic new android tablet for all the family!

see more
LEGO Star Wars: Clone Wars
LEGO Star Wars: Clone Wars

LEGO, along with Turner Media Innovations, promoted their Star Wars range through a 30” On-air webdrive and Sponsorship of Star Wars: Clone Wars on Cartoon Network which was complimented alongside a bespoke microsite hosted at CartoonNetwork.co.uk.

see more
Vertigo TopCat
Vertigo TopCat

To celebrate the release of Top Cat The Movie 3D, Turner Media Innovations created a 30” webdrive, encouraging kids to visit the bespoke online microsite for their chance to win some great prizes!

see more
Kellogg’s Mini Max
Kellogg’s Mini Max

To promote the first HFSS compliant brand for Kellogg’s Turner Media Innovation’s created a fully integrated campaign to build and establish Mini Max as the fun and friendly helper for kids.

see more
Fox Star Wars Episode 1
Fox Star Wars Episode 1

Turner Media Innovations created a 40” webdrive spot showcasing the exciting 3D theatrical release of Star Wars: Episode 1 – The Phantom Menace.

see more
Alvin and the Chipmunks: Chipwrecked
Alvin and the Chipmunks 3: Chipwrecked

Alvin and the Chipmunks 3 Home Ents release sponsored our April Fools’ Day network stunt on Cartoon Network.

see more
Xbox Kinect for Xbox 360
Xbox Kinect for Xbox 360

Turner Media Innovations created a fully integrated campaign that continued to raise awareness and desire of the Kinect for Xbox 360 and the brand new games available – Sports, Disney and Star Wars.

see more
Redakai Spinmaster
Redakai Spinmaster

Turner Media Innovations created a 40” live action webdrive showing 2 boys embroiled in a Redakai battle.

see more
Ben 10 Monster Truck Mania
Ben 10 Monster Truck Mania

We created a 30” webdrive that promoted the Monster Truck Mania arena tour.

see more
West Midlands Safari Park
West Midlands Safari Park

Turner Media Innovations created a 30” webdrive that introduced kids to the West Midland Safari Park and the different sorts of animals they will be able to see there.

see more
Back to School for 99
Back to School for 99

99 needed a campaign to promote their back to school product range to the middle east audience - we created a multi-platform solution on Arabic Cartoon Network.

see more
Leap Pad for Leap Frog
Leap Pad for Leap Frog

Turner Media Innovations created a 30" webdrive spot which aired on Cartoon Network, CNToo, Boomerang and Cartoonito.

see more
Ben 10 & Power Puff Girls for Al Arab
Ben 10 & Power Puff Girls for Al Arab

To celebrate the launch of the new Ben 10 and Power Puff Girls shoe collections we created 2 exciting webdrive commercials and a dedicated mini-site where kids could view the catalogue of top trainers as well as having a go at designing their very own super hero pair!

see more
Ben 10 Ultimate Challenge for Bandai
Ben 10 Ultimate Challenge for Bandai

We created a never been done before, fully integrated campaign to take maximum advantage of the buzz surrounding the Ben 10 Ultimate Challenge Game Show.

see more
Sonic Generations for Sega
Sonic Generations for Sega

To celebrate the 20th anniversary of Sonic, Turner Media Innovations created a 30" webdrive, featuring some of the best clips from the Sonic Generations game, that encouraged kids to visit the online microsite to be in with the chance of winning some great prizes.

see more
Chedds for Cathederal City
Chedds for Cathederal City

Turner Media Innovations created a bespoke microsite with interactive and engaging game mechanic to help promote the Chedds cheese product range from Cathederal City.

see more
Mr Poppers Penguins for Fox
Mr Poppers Penguins for Fox

We created a bespoke microsite where kids were able to find out more about Mr. Poppers Penguins and were also able to play our addictive mini-game ‘Pop Up Penguins', where they had the chance to win some great prizes.

see more
Spy Kids 4
Spy Kids 4

To raise awareness of the new Spy Kids film, Turner Media Innovations created an engaging microsite that allowed kids to familiarise themselves with lots of spy elements and funny gags that are prominent in the movie.

see more
Rayman Origins for Ubisoft
Rayman Origins for Ubisoft

We created a bespoke microsite that encouraged kids to help Rayman become mega super awesome by finding his friends online.

see more
A Monster in Paris for E1
A Monster in Paris for E1

To celebrate the release of A Monster In Paris, Turner Media Innovations created a bespoke microsite hosted at BoomerangTV.co.uk.

see more
Kirby for Nintendo
Kirby for Nintendo

To promote the release of Kirby's Adventure on Nintendo Wii, we created a fun and interactive microsite that was hosted on BoomerangTV.co.uk. As kids entered the site, they were presented with a Pop Star Planet style environment and were instantly able to view the trailer for the Wii game.

see more
Bakugan for Spin Master
Bakugan for Spin Master

We created a pan-european campaign for Spin Master on the Bakguan product range...

see more
Transformers for Hasbro
Transformers for Hasbro

To promote the new MECHTECH range from Hasbro Transformers, we created 2 x 10" ‘top' and 1 x 20" ‘tail' webdrive spots which aired on Cartoon Network, CNToo and Boomerang

see more
Kre-o for Hasbro
Kre-o for Hasbro

Hasbro wanted to launch their new Kre-o range of products to our target audience and we created a bespoke campaign that did just that!

see more
Skylanders for Activision
Skylanders for Activision

We created a campaign which included a bespoke microsite with game and competition mechanic, online traffic drivers, a weekend homepage and gamepage takeover, a one week game trailer in video section on CN and Boomerang plus a permanent competition on the win tab on CN and Boomerang.

see more
Light Strike for WowWee
Light Strike for WowWee

WowWee wanted to promote thir new product, Light Strike, so we created an on air and online campaign consisting of 2 30 second webdrive spots and an integrated microsite.

see more
Scalextric for Hornby
Scalextric for Hornby

To direct viewers to the bespoke Scalextric microsite, we created a 20" webdrive spot that encouraged kids to go online to build their ultimate track, to see if they had what it takes to become a Scalextric superstar.

see more
My Way Toothbrushes for Church and Dwight
My Way Toothbrushes for Church and Dwight

To celebrate the launch of the all new ‘My Way' customisable toothbrushes for kids we created a dazzling campaign that not only got kids excited about the new range, but also gave them a chance to battle it out against the opposite sex and win great prizes!

see more
Scared Shrekless for Paramount
Scared Shrekless for Paramount

To promote the release of Scared Shrekless on DVD, we created a microsite that enabled kids to familiarise themselves with the Scared Shrekless story, the characters and also gave them the chance to win a copy of Scared Shrekless on DVD.

see more
Mega Bloks for Mega Brands
Mega Bloks for Mega Brands

For the first time in over two decades, MEGA Brands wanted to use TV to promote their MEGA Bloks range, and a campaign with Turner Media Innovations on Preschool channel Cartoonito was the solution!

see more
Back Catalogue DVDs for Warner Bros
Back Catalogue DVDs for Warner Bros

Turner Media Innovatiosn created a sustained on-air and online campaign to promote key kids titles in the Warner Bros back catalogue of DVD titles.

see more
Heroica for LEGO Games
Heroica for LEGO Games

Turner Media Innovations teamed up with LEGO Games to promote its new Heroica buildable board game.

see more
Fifa 12 for EA Sports
Fifa 12 for EA Sports

EA Sports launched a new version of FIFA and once again approached Turner Media Innovations to promote the product to our core Cartoon Network audience.

see more
Hot Wheels Bikes for Mattel
Hot Wheels Bikes for Mattel

We worked with Mattel to promote their new range of Hot Wheels bikes to our engaged Cartoon Network audience.

see more
Fur Real Pets for Hasbro
Fur Real Pets for Hasbro

Turner Media Innovations and Hasbro teamed up to promote the new toy in the Hasbro Fur Real range; Cookie.

see more
Batman;The Brave and The Bold for Mattel
Batman;The Brave and The Bold for Mattel

we worked with Mattel to showcase and drive awareness of their Batman; The Brave and The Bold product range. The campaign we devised consisted of a bespoke microsite and on-air webdrives.

see more
Creepy Crawlers for Flair
Creepy Crawlers for Flair

To create awareness of the Creepy Crawlers range from Flair, we created a microsite that allowed kids to become familiar with and view all of the products and enter a competition to be in with a chance of winning Creepy Crawlers goodies.

see more
Ben 10 Ride for Drayton Manor Theme Park
Ben 10 Ride for Drayton Manor Theme Park

We worked with Drayton Manor to promote their brand new Ben 10 Ultimate Mission ride to Ben 10 fans on our channel.

see more
Barbie Bikes for Mattel
Barbie Bikes for Mattel

Mattel wanted to promote their Barbie branded bike range, so we created a campaign which utilised our Boomerang brand on-air and online.

see more
Playskool Heroes for Hasbro
Playskool Heroes for Hasbro

To help Hasbro promote their Playskool heroes product line, we created a multiplatform campaign.

see more
Horrid Henry for Vertigo Films
Horrid Henry for Vertigo Films

Vertigo films wanted our help to promote their new blockbuster cinema release, Horrid Henry

see more
Hexbug Nano for Innovation First
Hexbug Nano for Innovation First

Innovation First teamed up with Turner Media Innovations to launch its exciting new micro robotic creature - the Hexbug Nano!

see more
Green Lantern for Warner Bros
Green Lantern for Warner Bros

Warner Bros wanted a campaign to build excitement around the launch of the new Green Lantern video game

see more
Donkey Kong Country Returns for Nintendo
Donkey Kong Country Returns for Nintendo

To promote the release of Donkey Kong Country Returns, we created a microsite that enabled kids to familiarise themselves with the game and to be in with a chance of winning a Nintendo Wii and game.

see more
Ben 10 Sticker Album for Topps
Ben 10 Sticker Album for Topps

To raise awareness of the new Topps Ben 10 Sticker album, we created a Microsite that allowed kids to learn more about the sticker album and to enter the competition to be in with a chance of winning one.

see more
Rango for Paramount Pictures
Rango for Paramount Pictures

Paramount Pictures wanted to maximise exposure for the release of their new film, Rango. To help, we created an on-air webdrive spot for Cartoon network which drove our audience onto a dedicated microsite for the film.

see more
Heroes for Sony Playstation Move
Heroes for Sony Playstation Move

To raise awareness of the new Sony Playstation Move 'Heroes’ game, we created a Microsite that allowed kids to familiarise themselves with six legendary heroes coming together, in one big adventure.

see more
Rainbow Magic for Hatchette
Rainbow Magic for Hatchette

Hatchette wanted a campaign to promote their range of Rainbow Magic books to our audience. We devised an innovative campaign on Boomerang which utilised squeezed credits, etv loading pages and a microsite.

see more
EggBods for Bluw
EggBods for Bluw

Bluw had never advertised with us before and wanted an inexpensive but engaging launch for their new product ‘EggBods’. We created an egg-cellent Easter campaign on Cartoon Network, along with a microsite and competition which had over 4,000 entries…

see more
Yogi Bear for Warner Bros
Yogi Bear for Warner Bros

To support the theatrical release of Yogi Bear, the fantastic new kids film from Warner Brothers, we produced a series of on-air and online creative introducing kids to the key characters of the film...

see more
Barbie Fairy Secret for Mattel
Barbie Fairy Secret for Mattel

Mattel wanted Turner Media Innovations to create an engaging cross platform promotion which would raise awareness amongst girls of the new Barbie Fairy Secret Dolls and DVD release.

see more
Gnomeo & Juliet for E1 Entertainment
Gnomeo & Juliet for E1 Entertainment

E1 Entertainment wanted to raise awarness of their new theatrical release 'Gnomeo and Juliet'

see more
Raving Rabbids for Ubisoft
Raving Rabbids for Ubisoft

Ubisoft wanted to raise awareness of their new Rabbids game, 'Raving Rabbids - Travel in Time', amongst our audience...

see more
Kinect for Xbox 360
Kinect for Xbox 360

Xbox 360 wanted a campaign to showcase the new Xbox Kinnect and its unique gameplay experience which would encourage mutal play amongst the whole family.

see more
Despicable Me for Universal Pictures
Despicable Me for Universal Pictures

We initially created a UK-specific campaign, which we then rolled out across 8 European countries to support the launch of the film 'Despicable Me'

see more
Cats and Dogs for Warner Bros
Cats and Dogs for Warner Bros

We worked with Warner Bros to promote the theatrical release of their film 'Cats and Dogs' across 5 countries in Europe.

see more
Paper Jamz Instant Rockstar for WowWee
Paper Jamz Instant Rockstar for WowWee

We worked with WowWee to create a 3-burst campaign designed to promote Paper Jamz Instant Rockstar to our Cartoon Network audience.

see more
Cuponk for Hasbro
Cuponk for Hasbro

Turner Media Innovations were tasked with creating a cross platform promotion to promote awareness of the brand new Hasbro Cuponk game.

see more
Star Wars Clone Wars Sponsorship for LEGO
Star Wars Clone Wars Sponsorship for LEGO

LEGO have worked with Turner Media Innovations twice before on the LEGO Star Wars product range - the fact they have come back for a third fantastic campaign is testament to the success of the previous two campaigns.

see more
Ben 10 for LEGO & Tesco
Ben 10 for LEGO & Tesco

This campaign, masterminded by Turner Media Innovations, brought together a key toy producer and a major retailer in a sponsorship deal which will benefit all parties.

see more
Atlantis for LEGO
Atlantis for LEGO

In the first a triple-win for Turner Media Innovations with LEGO over february half term, the team were tasked with creating a campaign which would promote the launch of a new toy line LEGO Atlantis.

see more
Kids Smoothies for Innocent
Kids Smoothies for Innocent

Innocent chose Turner Media Innovations as their creative partner to bring their Kids Smoothies and Fruit Tubes brands to life for the first time on-air.

see more
Nerf Dart Tag for Hasbro
Nerf Dart Tag for Hasbro

Turner Media Innovations were tasked with creating a cross platform promotion to promote awareness of Nerf DART Tag for Hasbro.

see more
LEGO The Adventures of Clutch Powers for Universal Pictures
LEGO The Adventures of Clutch Powers for Universal Pictures

Universal wanted to harness the power of our digital properties to promote the DVD release of LEGO The Adventures of Clutch Powers...

see more
Kung Fu Panda for Paramount
Kung Fu Panda for Paramount

To support Paramounts DVD release of Kung Fu Panda : Secrets of the Furious Five, they asked us at Turner Media Innovations to create a digital campaign

see more
Tooth Fairy for 20th Century Fox
Tooth Fairy for 20th Century Fox

Fox wanted to harness both the power of our on-air and online brands and also utilise the wealth of experience we have when it comes to successfully promoting entertainment new releases to kids.

see more
All Stars Racing for SEGA
All Stars Racing for SEGA

Turner Media Innovations were tasked with creating a cross platform promotion to promote awareness of the brand new Sonic & SEGA All Stars Racing game.

see more
Alvin & The Chipmunks 2 for Fox
Alvin & The Chipmunks 2 for Fox

For the DVD release of Alvin and the Chipmunks 2: The Squeakquel we created a great campaign for 20th Century Fox which included an element which had never been done before...

see more
How To Train Your Dragon for Paramount
How To Train Your Dragon for Paramount

Paramount wanted us to find a way to position the release of How to Train Your Dragon as a perfect shared experience for the Easter period and creatively show dragons on the loose and setting fire to various media.

see more
Ice Age 3 for 20th Century Fox
Ice Age 3 for 20th Century Fox

For the launch of Ice Age 3: Dawn of The Dinosaurs, Turner Media Innovations have created for 20th Century Fox an exclusive tie-in with Boomerang, by 'branding' the channel idents with creative.

see more
Ponyo Film Release for Optimum
Ponyo Film Release for Optimum

Optimum wanted to create a real buzz amongst about the forthcoming film release Ponyo. We looked at ways to get kids to engage with the renowned Studio Ghibli animation.

see more
Astroboy for E1 Entertainment
Astroboy for E1 Entertainment

E1 Entertainment wanted to create a real buzz amongst the target audience of Boys 6+ for the new Astro Boy film release and came to Turner Media Innovations for help.

see more
Paramount Monsters Vs Aliens
Paramount Monsters Vs Aliens

Paramount wanted to create standout for their family film Monsters Vs Aliens during the busy Easter season. They liked the campaign we produced so much that they came back for the DVD release...

see more
Ambre Solaire Rapido for Garnier
Ambre Solaire Rapido for Garnier

This campaign first ran in 2008, but Ambre Solaire liked it so much that they came back for more in 2009!

see more
Skechers You Select
Skechers You Select

To drive awareness and sales of their range of footwear, we worked with Skechers to create a unique channel offering, where users could influence the channel schedule via a microsite.

see more
Aquafresh - The Nurdle Shmurdle
Aquafresh - The Nurdle Shmurdle

It was smiles all round for this award-winning campaign. We brought a new family of characters to life, creating a song that reminded kids to brush their teeth.

see more
39% of kids have own mobile, by 11 this rises to 84%. A further 14% use someone elses , total % using a mobile phone is 47% (Source: Turner Media Innovations Toontrack 2011. Kids 5-12 years)
Glossary

brought to you by www.thinkbox.tv