Turner Media Innovations

Back Catalogue DVDs for Warner Bros

Heroica for LEGO Games

Turner Media Innovations teamed up with LEGO Games to promote its new Heroica buildable board game.

Fifa 12 for EA Sports

EA Sports launched a new version of FIFA and once again approached Turner Media Innovations to promote the product to our core Cartoon Network audience.

Hot Wheels Bikes for Mattel

We worked with Mattel to promote their new range of Hot Wheels bikes to our engaged Cartoon Network audience.

Fur Real Pets for Hasbro

Turner Media Innovations and Hasbro teamed up to promote the new toy in the Hasbro Fur Real range; Cookie.

Batman;The Brave and The Bold for Mattel

we worked with Mattel to showcase and drive awareness of their Batman; The Brave and The Bold product range. The campaign we devised consisted of a bespoke microsite and on-air webdrives.

To create awareness of the Creepy Crawlers range from Flair, we created a microsite that allowed kids to become familiar with and view all of the products and enter a competition to be in with a chance of winning Creepy Crawlers goodies.

Ben 10 Ride for Drayton Manor Theme Park

We worked with Drayton Manor to promote their brand new Ben 10 Ultimate Mission ride to Ben 10 fans on our channel.

Barbie Bikes for Mattel

Mattel wanted to promote their Barbie branded bike range, so we created a campaign which utilised our Boomerang brand on-air and online.

Playskool Heroes for Hasbro

To help Hasbro promote their Playskool heroes product line, we created a multiplatform campaign.

Horrid Henry for Vertigo Films

Vertigo films wanted our help to promote their new blockbuster cinema release, Horrid Henry

Hexbug Nano for Innovation First

Innovation First teamed up with Turner Media Innovations to launch its exciting new micro robotic creature - the Hexbug Nano!

Green Lantern for Warner Bros

Warner Bros wanted a campaign to build excitement around the launch of the new Green Lantern video game

Donkey Kong Country Returns for Nintendo

To promote the release of Donkey Kong Country Returns, we created a microsite that enabled kids to familiarise themselves with the game and to be in with a chance of winning a Nintendo Wii and game.

Ben 10 Sticker Album for Topps

To raise awareness of the new Topps Ben 10 Sticker album, we created a Microsite that allowed kids to learn more about the sticker album and to enter the competition to be in with a chance of winning one.

Rango for Paramount Pictures

Paramount Pictures wanted to maximise exposure for the release of their new film, Rango. To help, we created an on-air webdrive spot for Cartoon network which drove our audience onto a dedicated microsite for the film.

Heroes for Sony Playstation Move

To raise awareness of the new Sony Playstation Move 'Heroes’ game, we created a Microsite that allowed kids to familiarise themselves with six legendary heroes coming together, in one big adventure.

Rainbow Magic for Hatchette

Hatchette wanted a campaign to promote their range of Rainbow Magic books to our audience. We devised an innovative campaign on Boomerang which utilised squeezed credits, etv loading pages and a microsite.

EggBods for Bluw

Bluw had never advertised with us before and wanted an inexpensive but engaging launch for their new product ‘EggBods’. We created an egg-cellent Easter campaign on Cartoon Network, along with a microsite and competition which had over 4,000 entries…

Yogi Bear for Warner Bros

To support the theatrical release of Yogi Bear, the fantastic new kids film from Warner Brothers, we produced a series of on-air and online creative introducing kids to the key characters of the film...

Barbie Fairy Secret for Mattel

Mattel wanted Turner Media Innovations to create an engaging cross platform promotion which would raise awareness amongst girls of the new Barbie Fairy Secret Dolls and DVD release.

Gnomeo & Juliet for E1 Entertainment

E1 Entertainment wanted to raise awarness of their new theatrical release 'Gnomeo and Juliet'

Raving Rabbids for Ubisoft

Ubisoft wanted to raise awareness of their new Rabbids game, 'Raving Rabbids - Travel in Time', amongst our audience...

Kinect for Xbox 360

Xbox 360 wanted a campaign to showcase the new Xbox Kinnect and its unique gameplay experience which would encourage mutal play amongst the whole family.

Despicable Me for Universal Pictures

We initially created a UK-specific campaign, which we then rolled out across 8 European countries to support the launch of the film 'Despicable Me'

Cats and Dogs for Warner Bros

We worked with Warner Bros to promote the theatrical release of their film 'Cats and Dogs' across 5 countries in Europe.

Hot Wheels for Mattel & Toys R Us

With several objectives to meet, we kept the focus of the Tv message simple and delivered the rest of the detail online.

Paper Jamz Instant Rockstar for WowWee

We worked with WowWee to create a 3-burst campaign designed to promote Paper Jamz Instant Rockstar to our Cartoon Network audience.

Cuponk for Hasbro

Turner Media Innovations were tasked with creating a cross platform promotion to promote awareness of the brand new Hasbro Cuponk game.

Star Wars Clone Wars Sponsorship for LEGO

LEGO have worked with Turner Media Innovations twice before on the LEGO Star Wars product range - the fact they have come back for a third fantastic campaign is testament to the success of the previous two campaigns.

Ben 10 for LEGO & Tesco

This campaign, masterminded by Turner Media Innovations, brought together a key toy producer and a major retailer in a sponsorship deal which will benefit all parties.

Atlantis for LEGO

In the first a triple-win for Turner Media Innovations with LEGO over february half term, the team were tasked with creating a campaign which would promote the launch of a new toy line LEGO Atlantis.

Kids Smoothies for Innocent

Innocent chose Turner Media Innovations as their creative partner to bring their Kids Smoothies and Fruit Tubes brands to life for the first time on-air.

Formula Hot Wheels for Mattel

Mattel asked us how they could use our channels to promote a website they were creating for kids to sign up to one of four Hot Wheels teams and play games to win points?

Nerf Dart Tag for Hasbro

Turner Media Innovations were tasked with creating a cross platform promotion to promote awareness of Nerf DART Tag for Hasbro.

LEGO The Adventures of Clutch Powers for Universal Pictures

Universal wanted to harness the power of our digital properties to promote the DVD release of LEGO The Adventures of Clutch Powers...

Kung Fu Panda for Paramount

To support Paramounts DVD release of Kung Fu Panda : Secrets of the Furious Five, they asked us at Turner Media Innovations to create a digital campaign

Tooth Fairy for 20th Century Fox

Fox wanted to harness both the power of our on-air and online brands and also utilise the wealth of experience we have when it comes to successfully promoting entertainment new releases to kids.

Ben 10 Games for D3

So far, we've worked with D3 on three seperate successful Ben 10 related campaigns. Take a look at what we achieved...

All Stars Racing for SEGA

Turner Media Innovations were tasked with creating a cross platform promotion to promote awareness of the brand new Sonic & SEGA All Stars Racing game.

Cuponk For Hasbro

Turner Media Innovations were tasked with creating a cross platform promotion to promote awareness of the brand new Hasbro Cuponk game.

Alvin & The Chipmunks 2 for Fox

For the DVD release of Alvin and the Chipmunks 2: The Squeakquel we created a great campaign for 20th Century Fox which included an element which had never been done before...

How To Train Your Dragon for Paramount

Paramount wanted us to find a way to position the release of How to Train Your Dragon as a perfect shared experience for the Easter period and creatively show dragons on the loose and setting fire to various media.

Ice Age 3 for 20th Century Fox

For the launch of Ice Age 3: Dawn of The Dinosaurs, Turner Media Innovations have created for 20th Century Fox an exclusive tie-in with Boomerang, by 'branding' the channel idents with creative.

Barbie for Mattel

Every girl appreciates a fantastic dress when there is a cause for celebration.

Ponyo Film Release for Optimum

Optimum wanted to create a real buzz amongst about the forthcoming film release Ponyo. We looked at ways to get kids to engage with the renowned Studio Ghibli animation.

Astroboy for E1 Entertainment

E1 Entertainment wanted to create a real buzz amongst the target audience of Boys 6+ for the new Astro Boy film release and came to Turner Media Innovations for help.

Bakugan for Spin Master

After a successful launch campaign earlier in the year, Spin Master came back and wanted us to help them raise boys’ awareness and excitement of the new Bakugan to collect, so we did just that with an integrated on-air and online approach...

Paramount Monsters Vs Aliens

Paramount wanted to create standout for their family film Monsters Vs Aliens during the busy Easter season. They liked the campaign we produced so much that they came back for the DVD release...

Ambre Solaire Rapido for Garnier

This campaign first ran in 2008, but Ambre Solaire liked it so much that they came back for more in 2009!

Battle Decks for Tomy

Tomy wanted to make Battle Decks the number one hottest boy's toy for 2009 with a campaign which would not only generate sales across the range, but also demonstrate the product and introduce the consumer to a themed fantasy storyline.

Legoland - Ben 10 Sponsorship

Legoland wanted to increase awareness of their theme park with existing customers and new audiences, and ultimately increase footfall to the park.

Lego Batman Video Game for Warner Bros

Warner Bros wanted to make Batman Lego the must have game in September, just when its target audience are back at school and talking about the latest things. They also wanted to showcase the classic characters in a game suitable for kids and parents.

Ben 10 Scooter for MV Sports

In 2008, MV Sports challenged us to create a fun and exciting way to promote the new Ben 10 Monster Scooter. The campaign was so successful that MV Sports decided to run an updated version in May 2009.

Battlestrikers for Mega Brands

Mega Brands wanted to support the UK launch of their new Battlestrikers product and turned to us for our expertise in the Kids market.

Skechers You Select

To drive awareness and sales of their range of footwear, we worked with Skechers to create a unique channel offering, where users could influence the channel schedule via a microsite.

G-Force for Walt Disney Pictures

Disney wanted a campaign to launch the brand new G Force movie and drive pre-awareness in a fun and exciting way. We used our expertise and experience in childrens media to answer this brief with a multiplatform campaign, combining an on-air web drive spot and an online microsite with lots of fun, interactive features .

Re:Creation Skeleflex

Our campaign to launch the Skeleflex range of build-your-own aliens and dinosaurs really helped Re:Creation get more bang for their buck. The big idea was around scarily good gaming.

Storm Hawks for Spin Master

Our ability to partner not just with licensing and merchandising teams, but with toy retailers too, helps us deliver some storming integrated campaigns. This one was no exception, with rules on toy promotion driving an innovative approach that combined sponsorship, online activity and red-button gaming.

Transformers for Hasbro

There's no disguising the fact that kids are responsive to our red-button ads. And this integrated campaign made effective use of e-TV and a bespoke microsite – to maximise engagement with the latest Transformer toys. Kids pressed, clicked and picked their sides – Autobot or Decepticon? – before battling it out for a range of Hasbro prizes.

Freaky Body Illusions for Marvins Magic

Ta-dah! We helped kids discover the fun and show-off power of Marvin's Magic. How did we do that? Well, with a cool main ad, a series of extra funny spots, and a 'Where's the Hand' online competition – where kids could win an exclusive magic show delivered by the man himself. How's that for making magic happen?

Indiana Jones Video Game for LEGO

LEGO's latest action hero got his own All Action Hour, when we created a special programming slot to promote their Indiana Jones Video Game. The campaign whipped up extra excitement through bespoke sponsorship bumpers, a dedicated microsite, and more...

Alvin and The Chipmunks for 20th Century Fox

The hills are alive... with the sound of chipmunks. To help promote the release of Alvin and The Chipmunks for 20th Century Fox, we created a special microsite that gave visitors the chance to do some karaoke with their furry friends. Did you know? Kids do a fifth of their internet browsing while watching TV. So the campaign used a 30-second ad across four channels to get them clicking and singing along.

Shrek the Third for Activision

With their eagerly (ogrely?) awaited Shrek The Third game on its way, Activision wanted to make sure the launch was a giant success. We created a special microsite and a range of on-air spots. And everyone lived happily ever after.

The Dark is Rising for Fox

Have you seen The Light? We helped kids discover this brand new fantasy franchise with a magical quest, conducted online and on air. Drawing them into the timeless struggle between the forces of Dark and Light, we created a campaign packed with intrigue, excitement, and plenty of cut-through; and for one lucky winner, the journey would end in a trip to Iceland (the country, not the supermarket).

$L\'oreal$

Kids' range for L'Oreal

We made a splash for L'Oreal's kids' range – building a campaign that made the brand part of bathtime. Using our 'Summer Toons' sponsorship slot, singalong ads and integrated online activity, we were able to get kids actively engaged with the brand, and keep it front of mind throughout the year.

Pokemon for Nintendo

You've gotta catch this multimedia campaign to support Nintendo's latest Pokémon games and formats. We created an online competition to promote a series of events at toy stores across the UK – supported by a dedicated microsite and TV spots. Turner Media Innovations... I choose you.

Sega Sonic Rush Adventure

85% of Cartoon Network kids go online – mainly to play games. So when it came to supporting the release of Sonic The Hedgehog's latest adventure, we used clever on-air spots that had kids rushing to the web. Ads, a game, a competition, a special microsite – we got it all up and running, fast.

Tomy Cella

This crafty little campaign got girls into the colourful world of Tomy's Cella range – which gives them a million things to make and create. We built a special, flexible microsite that visitors could personalise, and use to create everything from desktop wallpapers and invitations to real door hangers and handbags, all ready for decorating with their clever Cella machines.

Aquafresh - The Nurdle Shmurdle

It was smiles all round for this award-winning campaign. We brought a new family of characters to life, creating a song that reminded kids to brush their teeth.

Corinthinians – Ben 10 Micros

Small can be beautiful. We launched manufacturer Corinthian's latest range of Ben 10 micro figurines with a massively successful campaign that included in-game advertising, a bespoke microsite, and a dedicated button on the official Ben 10 site.

EA Games FIFA 08

Back of the (inter)net? Our FIFA microsite got kids voting for their favourite footie tricks – and gave them a shot at winning a PS2. We drove traffic to the site with a 60-second showcase for the game that was slicker even than Ronaldo's hair.

Fantastic 4: Rise of the Silver Surfer for 20th Century Fox

We put our powers to good use for 20th Century Fox, creating super on-air spots and a dedicated microsite – to promote the theatrical and DVD releases of the fantastic Fantastic 4 sequel. Visitors could enter a competition to win a PS3, toys and other movie goodies, and dodge missiles as the Silver Surfer. Radd-ical, man.

Frubetopia for Yoplait Dairy Crest

No TV? No problem. To make sure we stayed within OFCOM's latest ruling on food advertising, we created an online social-networking-style destination for kids, where they could discover the Frubes, play games and hang out. The site was then promoted via traditional spots, i-TV, web, mobile and comics. Welcome to Frubetopia.

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