Tooth Fairy for 20th Century Fox
Fox wanted to harness both the power of our on-air and online brands and also utilise the wealth of experience we have when it comes to successfully promoting entertainment new releases to kids.
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Ben 10 Games for D3
So far, we've worked with D3 on three seperate successful Ben 10 related campaigns. Take a look at what we achieved...
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All Stars Racing for SEGA
Turner Media Innovations were tasked with creating a cross platform promotion to promote awareness of the brand new Sonic & SEGA All Stars Racing game.
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Cuponk For Hasbro
Turner Media Innovations were tasked with creating a cross platform promotion to promote awareness of the brand new Hasbro Cuponk game.
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Alvin & The Chipmunks 2 for Fox
For the DVD release of Alvin and the Chipmunks 2: The Squeakquel we created a great campaign for 20th Century Fox which included an element which had never been done before...
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How To Train Your Dragon for Paramount
Paramount wanted us to find a way to position the release of How to Train Your Dragon as a perfect shared experience for the Easter period and creatively show dragons on the loose and setting fire to various media.
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Ice Age 3 for 20th Century Fox
For the launch of Ice Age 3: Dawn of The Dinosaurs, Turner Media Innovations have created for 20th Century Fox an exclusive tie-in with Boomerang, by 'branding' the channel idents with creative.
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Barbie for Mattel
Every girl appreciates a fantastic dress when there is a cause for celebration.
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Ponyo Film Release for Optimum
Optimum wanted to create a real buzz amongst about the forthcoming film release Ponyo. We looked at ways to get kids to engage with the renowned Studio Ghibli animation.
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Astroboy for E1 Entertainment
E1 Entertainment wanted to create a real buzz amongst the target audience of Boys 6+ for the new Astro Boy film release and came to Turner Media Innovations for help.
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Bakugan for Spin Master
After a successful launch campaign earlier in the year, Spin Master came back and wanted us to help them raise boys’ awareness and excitement of the new Bakugan to collect, so we did just that with an integrated on-air and online approach...
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Paramount Monsters Vs Aliens
Paramount wanted to create standout for their family film Monsters Vs Aliens during the busy Easter season. They liked the campaign we produced so much that they came back for the DVD release...
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Ambre Solaire Rapido for Garnier
This campaign first ran in 2008, but Ambre Solaire liked it so much that they came back for more in 2009!
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Battle Decks for Tomy
Tomy wanted to make Battle Decks the number one hottest boy's toy for 2009 with a campaign which would not only generate sales across the range, but also demonstrate the product and introduce the consumer to a themed fantasy storyline.
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Legoland - Ben 10 Sponsorship
Legoland wanted to increase awareness of their theme park with existing customers and new audiences, and ultimately increase footfall to the park.
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Lego Batman Video Game for Warner Bros
Warner Bros wanted to make Batman Lego the must have game in September, just when its target audience are back at school and talking about the latest things. They also wanted to showcase the classic characters in a game suitable for kids and parents.
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Ben 10 Scooter for MV Sports
In 2008, MV Sports challenged us to create a fun and exciting way to promote the new Ben 10 Monster Scooter. The campaign was so successful that MV Sports decided to run an updated version in May 2009.
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Battlestrikers for Mega Brands
Mega Brands wanted to support the UK launch of their new Battlestrikers product and turned to us for our expertise in the Kids market.
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Skechers You Select
To drive awareness and sales of their range of footwear, we worked with Skechers to create a unique channel offering, where users could influence the channel schedule via a microsite.
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G-Force for Walt Disney Pictures
Disney wanted a campaign to launch the brand new G Force movie and drive pre-awareness in a fun and exciting way. We used our expertise and experience in childrens media to answer this brief with a multiplatform campaign, combining an on-air web drive spot and an online microsite with lots of fun, interactive features .
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Re:Creation Skeleflex
Our campaign to launch the Skeleflex range of build-your-own aliens and dinosaurs really helped Re:Creation get more bang for their buck. The big idea was around scarily good gaming.
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Storm Hawks for Spin Master
Our ability to partner not just with licensing and merchandising teams, but with toy retailers too, helps us deliver some storming integrated campaigns. This one was no exception, with rules on toy promotion driving an innovative approach that combined sponsorship, online activity and red-button gaming.
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Transformers for Hasbro
There's no disguising the fact that kids are responsive to our red-button ads. And this integrated campaign made effective use of e-TV and a bespoke microsite – to maximise engagement with the latest Transformer toys. Kids pressed, clicked and picked their sides – Autobot or Decepticon? – before battling it out for a range of Hasbro prizes.
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Freaky Body Illusions for Marvins Magic
Ta-dah! We helped kids discover the fun and show-off power of Marvin's Magic. How did we do that? Well, with a cool main ad, a series of extra funny spots, and a 'Where's the Hand' online competition – where kids could win an exclusive magic show delivered by the man himself. How's that for making magic happen?
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Indiana Jones Video Game for LEGO
LEGO's latest action hero got his own All Action Hour, when we created a special programming slot to promote their Indiana Jones Video Game. The campaign whipped up extra excitement through bespoke sponsorship bumpers, a dedicated microsite, and more...
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Alvin and The Chipmunks for 20th Century Fox
The hills are alive... with the sound of chipmunks. To help promote the release of Alvin and The Chipmunks for 20th Century Fox, we created a special microsite that gave visitors the chance to do some karaoke with their furry friends. Did you know? Kids do a fifth of their internet browsing while watching TV. So the campaign used a 30-second ad across four channels to get them clicking and singing along.
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Shrek the Third for Activision
With their eagerly (ogrely?) awaited Shrek The Third game on its way, Activision wanted to make sure the launch was a giant success. We created a special microsite and a range of on-air spots. And everyone lived happily ever after.
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The Dark is Rising for Fox
Have you seen The Light? We helped kids discover this brand new fantasy franchise with a magical quest, conducted online and on air. Drawing them into the timeless struggle between the forces of Dark and Light, we created a campaign packed with intrigue, excitement, and plenty of cut-through; and for one lucky winner, the journey would end in a trip to Iceland (the country, not the supermarket).
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Kids' range for L'Oreal
We made a splash for L'Oreal's kids' range – building a campaign that made the brand part of bathtime. Using our 'Summer Toons' sponsorship slot, singalong ads and integrated online activity, we were able to get kids actively engaged with the brand, and keep it front of mind throughout the year.
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Pokemon for Nintendo
You've gotta catch this multimedia campaign to support Nintendo's latest Pokémon games and formats. We created an online competition to promote a series of events at toy stores across the UK – supported by a dedicated microsite and TV spots. Turner Media Innovations... I choose you.
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Sega Sonic Rush Adventure
85% of Cartoon Network kids go online – mainly to play games. So when it came to supporting the release of Sonic The Hedgehog's latest adventure, we used clever on-air spots that had kids rushing to the web. Ads, a game, a competition, a special microsite – we got it all up and running, fast.
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Tomy Cella
This crafty little campaign got girls into the colourful world of Tomy's Cella range – which gives them a million things to make and create. We built a special, flexible microsite that visitors could personalise, and use to create everything from desktop wallpapers and invitations to real door hangers and handbags, all ready for decorating with their clever Cella machines.
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Aquafresh - The Nurdle Shmurdle
It was smiles all round for this award-winning campaign. We brought a new family of characters to life, creating a song that reminded kids to brush their teeth.
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Corinthinians – Ben 10 Micros
Small can be beautiful. We launched manufacturer Corinthian's latest range of Ben 10 micro figurines with a massively successful campaign that included in-game advertising, a bespoke microsite, and a dedicated button on the official Ben 10 site.
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EA Games FIFA 08
Back of the (inter)net? Our FIFA microsite got kids voting for their favourite footie tricks – and gave them a shot at winning a PS2. We drove traffic to the site with a 60-second showcase for the game that was slicker even than Ronaldo's hair.
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Fantastic 4: Rise of the Silver Surfer for 20th Century Fox
We put our powers to good use for 20th Century Fox, creating super on-air spots and a dedicated microsite – to promote the theatrical and DVD releases of the fantastic Fantastic 4 sequel. Visitors could enter a competition to win a PS3, toys and other movie goodies, and dodge missiles as the Silver Surfer. Radd-ical, man.
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Frubetopia for Yoplait Dairy Crest
No TV? No problem. To make sure we stayed within OFCOM's latest ruling on food advertising, we created an online social-networking-style destination for kids, where they could discover the Frubes, play games and hang out. The site was then promoted via traditional spots, i-TV, web, mobile and comics. Welcome to Frubetopia.
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