France

Veronique Dupont-moreau

Veronique Dupont-Moreau

115-123 avenue Charles de Gaulle
92200 Neuilly-sur-Seine, France

Tél. : + 33 (0) 1 72 25 18 06
Fax : + 33 (0) 1 72 25 18 35
Mobile : +33 (0) 6 20 26 32 73
e-mail : veronique.dupont-moreau@turner.com

Complementary of channels and power:

With more than 14 million households reached, Turner Kids France has a diversified and complementary portfolio.

Boomerang, Cartoon Network, Boing and Cartoonito's block are targeting kids from 3 to 14 years old and parents.

Turner France kid's channels audiences are still increasing, reaching top of rankings.

360° Advertiser Integration:

TMI France is a real integrated agency using his knowledge of the commercial kids networks to build proposals integrating marketing B to B, B to C with channel marketing department, retail operations in strong partnership with toys retail leaders, and operators communication networks.

 


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Pan-European Contacts

Our Pan European Team can advise you on campaigns across multiple regions. Their contact details are given below:

Snapshot

  • Ease of communication: OFCOM
    As Turner French kids' channels are broadcasted from UK, they are under Ofcom legacy.
    Contrarily to CSA, Ofcom rules allow:
    -       Product presence on billboards
    -       Billboard up to 12 seconds
    -       Choice in the grids' placement  for competition
    -       Theatrical releases advertising on TV
  •  CARTOON NETWORK*
    - Targeting 6-12 years boys, without leaving the girls out
    - 1st channel among boys 4 to 14 years, after school
    - + 62% increase among boys aged 4 to14 years in 2011
    - A real fan's community:
    More than 60 000 kids' votes for scheduling favourite series on TV
  • BOOMERANG*
    - Targeting 3- 7 years kids and mums
    - 3rd channel among 4-10 year olds
    - 3rd channel among mums
    - +93% growth among boys aged 4-10 years
    - +68% growth among mums
  • BOING
    - Launched in September 2011 reaching over 4.6 million households
    - Targeting to 14 years - Boys and Girls
    - CARTOONITO BLOCK inside BOING
    - Launched in September 2011
  • 4 WEBSITES IN FRANCE, FACEBOOK PAGES, I PHONE APPLICATION
    - Cartoonetwork.fr
    - More than 19 000 fans on CN Facebook page
    - More than 20 000 kids' participation per online contest
    Boomerangtv.fr
    La-star-de-boomerang.com: Viral phenomenon of Christmas 2010!
    - 2.5 million viral videos generated!
    - 2 million unique visitors!
    - 4.5 million page views!
  • And 2 new websites
    - Boingtv.fr
    - Cartoonito.fr

* Sources: Médiamétrie / Médiamat'Thématik - Wave 21 (January 3 to June 19 2011) vs Wave 20 (August 30 2010 to February 13 2011)