Mums Can Sing
Introducing...Mum's favourite channel!
Cartoonito is a dedicated preschool channel airing exclusively on Sky between 6am and 7pm every day, with a mixture of live action and animated content. Key programming highlights in 2010 are shows such as Fireman Sam, Care Bears and Hi-5.
Here's just a few of our favourite things about it
Already a big hit for thousands of mums and youngsters, Cartoonito is growing fast. Some impressive facts:
- Rise in ratings 100%*
- Monthly viewers - mums 390,000
- Monthly viewers - kids 580,000
- Viewing per day per child, kids 4-9 60 mins
- Unique Users/month on website 95,000
Jan-Sept figures. *[Source: BARB Jan-Sept 2009 year on year, Kids aged 4-9]
Just what you are looking for
Mums love Cartoonito because it's a fun way for their children to learn, do and discover. Campaigns like 'Mums can sing' with Myleene Klass engage the whole audience with fun, interactive experiences they can share.
The Myleene Klass campaign has mums talking even more about Cartoonito on forums like mumsnet and on our dedicated microsite. It's supported with national press and TV coverage and our biggest-ever DVD sampling activity.
And that's just the start of it. 'Mums can sing' launches a new programme, 'Go and...', which features 6 activity-led strands, each owned by one of the new Cartoonito characters.
Work with us
We'll match your brand with the right media and the right idea. We use our wealth of experience and audience research to help you target the preschool market and parents as effectively as possible - and we can even arrange one of our free Headspace sessions to share these insights with you and brainstorm ideas.
Talk to us
Cartoonito's got lots more exciting news, insights and opportunities to share with you. For more information, please email hello@turnermediainnovations.com
