Fireman Sam

Brave and friendly, Fireman Sam is the hero next door. Sam races to the rescue of his friends and colleagues in various perilous situations in and around the pleasant village of Pontypandy in Wales. Be it a lost kite or cat, Sam and his trusted team of Elvis, Station Officer Steele and Jupiter, their big red fire engine, are always on hand to save the day.

The stories of Fireman Sam's action-packed adventures all combine humour and drama - while communicating a valuable underlying safety message.

Key Character

Fireman Sam

With 0.51 Boomerang was the highest rating kids commercial channel in 2009 for 4-9’s (Source: BARB Jan – Dec 09)
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