Aquafresh - The Nurdle Shmurdle

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It was smiles all round for this award-winning campaign. We brought a new family of characters to life, creating a song that reminded kids to brush their teeth. This song, Do The Nurdle Shmurdle, was aired every bedtime on Cartoonito.

The result: massive growth in market share for Aquafresh; and two Mediaweek Awards for us.

Resources

Aquafresh - Nurdle Schmurdle - NURDLE_AQUA_new1.pdf (963.7 KB)

In 2009 Cartoon Network’s UK website achieved a massive 254 million page views, with an average of 21 million page views a month (Source: Omniture)
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