Aquafresh - The Nurdle Shmurdle

  • Case Study: \

It was smiles all round for this award-winning campaign. We brought a new family of characters to life, creating a song that reminded kids to brush their teeth. This song, Do The Nurdle Shmurdle, was aired every bedtime on Cartoonito.

The result: massive growth in market share for Aquafresh; and two Mediaweek Awards for us.

Resources

Aquafresh - Nurdle Schmurdle - NURDLE_AQUA_new1.pdf (963.7 KB)

48% of kids 5-12 say seeing an advert on TV prompts them to ask for a particular food or drink. (Source: Turner Media Innovations Toontrack 2011. Kids 5-12 years)
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