Cartoonito

Cartoonito is the UKs most widely distributed commercial preschool channel airing on Sky & Virgin between 6am and 7pm every day with a mixture of live action and animated content.

Key programming highlights in are shows such as Fireman Sam, Care Bears, Chloe's Closet and Strawberry Shortcake

Cartoonito focuses on getting its young viewers to learn about the world around them in a fun and interactive way with new & exclusive programming strands like "Go and...". This series uses the 'Cartoonitos', characters used through the channel continuity, to encourage kids to engage in various fun and educational activities.

Target audience - Pre-schoolers

Cartoonito at a glance - cartoonito_insert_A5.pdf(9.6 MB)

Platforms
Mums spend 15.33 Hrs a week doing activities with their child, they spend more time doing activities with girls than boys (Source: Turner Media Innovations Toontrack 2011. Kids 2-5 years)
Glossary

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