Campaign: Sony PSP & Ben 10 Alien Swarm
Sony wanted to engage with our audience and promote four brand new games on their Playstation Portable (PSP) device. The deal was brokered by Turner Media Innovations and Manning Gottlieb OMD agency, and unites one of Sony's biggest brands with one of Turner Broadcasting's biggest brands; Ben 10.
The campaign will publicise four new games for the PSP console - Invizimals, Jak and Daxter, MotorStorm and LittleBigPlanet - as well as promote the console itself. The deal also includes sponsorship of the anticipated film premiere of Ben 10: Alien Swarm on Cartoon Network.
Sponsorship of Ben 10 Alien Force runs from 2nd Nov until 24th Dec and includes exclusive sponsorship of the Ben 10: Alien Swarm movie premiere on 28th & 29th Nov.
Click here to read about 2010: The Year Of Ben 10
