Campaign: Ben 10 & Legoland
Legoland wanted to surpass their 2008 admissions and showcase the new land and attractions with a multi-platform campaign including sponsorship of a hot, heroic, CN property, a microsite with competition mechanic, and potential tie-in with a magazine.
We answered this brief by proposing an on-air and online sponsorship of Ben 10 and Ben 10: Alien Force on Cartoon Network. The package included:
- 6 x 10" sponsorship credits featuring the microsite url. Each credit showcases a diffferent character from one of the key Legoland lands and are being made using a mixture of 3D animation, After Effects, and live-action in-park footage.
- A bespoke Legoland microsite including information about the theme park, games and activities. Plus, a competition which offers fantastic prizes, including a private breakfast for the winner and 10 of his/her friends at Legoland inside the new Kingdom of Pharoahs land, plus annual Legoland passes for the entire family.
- Sponsorship presence on the existing Ben 10 and Ben 10: Alien Force official websites
- A voucher promotion and competition in the July issues of the official Ben 10 magazine
The campaign runs across the peak summer-time period from 1st July until 31st August 2009. For more information, please contact Rachel Honess in S&P or Andrew Mallandaine in Sales.
Click here to read about 2010: The Year Of Ben 10
