Boomerang Pet Personality Awards
The Boomerang audience are wild about animals - and they love the Boomerang Pet Personality Awards, where their pets become the stars of the show.
This engaging, two-month long campaign lets kids enter their own pets in a range of categories - like the Scooby-Doo Award for the Funniest Pet. There's a dedicated website, on-air campaign, virtual games - and the whole thing culminates in a big Awards event.
Our very first Awards in 2009 got us off to an amazing start:
- 21,000 entries (4 times more than our target!)
- 100,000 unique users of the website
- 46,000 members of the pet awards club
- 26,000 'virtual puppies' downloaded
- £2m in PR media value
- 3,500 guests at the Awards ceremony
And did you know*:
- Two thirds of kids have their own pet
- Boomerang is the No. 1 commercial kids channel for mums watching with their kids
- Boomerang is the No. 1 commercial kids channel for boys AND girls aged 4-9
So the Awards are a great way to really engage kids and mums who love animals. For sponsorship opportunities - and your brand's chance to rub shoulders with the likes of Scooby, Daffy Duck, Bugs Bunny, Tom & Jerry and Garfield - just email hello@turnermediainnovations.com or call anyone from our sales department. (If animals or pets are your brand's thing, you'd be barking mad not to get in touch!)
You may also be interested to read about the Boomerang Pet of the Week campaign.
*Sources: Turner Toon Track Research 08; BARB ratings, Jan-Sep 09; BARB, Jan-Sep 09 Commercial Impact Delivery
Resources
Sponsorship Opportunity - Boomerang_Pet_Personality_Awards.pdf (180.2 KB)
