What are the benefits of using the web?
There are many benefits to using the Web as an advertising vehicle, from branding to directing people to purchase. Using TV and online together creates a campaign stronger than using either alone as these findings from research by the IAB and Thinkbox prove: http://www.thinkbox.tv/server/show/nav.1019
Also, we know our key target audience:
kids, love the internet:
- 76% of kids (5-14) have access to the internet
- 96% of kids with the internet have broadband
- The most popular activity on the internet is playing games
- Kids visiting the CN website are media savvy; they use the internet on a regular basis (62% daily)
