Turner's irreverent, cutting-edge comedy brand that crosses boundaries with it's content & humour. This can be shocking for some, but to the target audience this generates dark, satirical, fun and ultimately entertaining content which most generic comedy brands simply can not offer.
Learn about the Adult Swim brand here.
Innovative Commercial Opportunities
The Adult Swim website relaunches in Q1 2010 with many brand new interactive elements. Visitors can "control" the homepage content (video, games, blog articles, etc.) by rating each piece of content with "thumbs up" or "thumbs down".
We're also improving interactive capabilities which will allow users to engage with the content through comments and sharing on social networking platforms. Plus, we're introducing "Mondo Swim" bringing together social network feeds, 3rd party partners, and our editorial picks.
As well as the standard banners and buttons, we will be introducing pre-roll opportunities around our video content. And we have numerous integrated solutions including;
- Takeovers - Homepage Skins, Flash Units, etc.
- Sponsorship Opportunities
- Branded Entertainment
Advertisers will have the opportunity to interact with an even more engaged and entertained audience. New features also allow advertisers to integrate their messaging into the site, creating further bespoke sponsorship opportunities.
Our audience of men 18-34 is ahead of the curve, outside of the mainstream and with a hunger for alternative entertainment. They are media savvy and confident consuming content beyond their TV.
The statistics of the site are impressive and growing all the time:
Adultswim.co.uk receives around 80,000 unique users who create over 780,000 page impressions per month
Users can see full length episodes of Adult Swim shows here
There are around 270,000 video streams per month, the main reason people will visit the site
Each user stays for around 18 minutes per visit which is great as each full length episode is on average 11 minutes. They are either watching more or engaging with the other elements of the site such as the games
(site statistics relate to website prior to relaunch)
The launch of the new UK adultswim.co.uk is just a small part of a Europe-wide roll-out of refreshed Turner Entertainment websites, all of which feature the new features and improved graphics, as well as localised content for each territory.
Advertising opportunities exist across all new websites, just contact us for more information.
If you're interested in finding out how you can utilise adultswim.co.uk, talk to Rachel Lewis in our Digital Sales team. Full contact details can be found here.