Video on Demand
What is it?
Video on Demand (or VOD) describes a viewer watching video content either streamed or downloaded to a TV, PC or mobile device. It does not rely on broadcast schedules.
On TV, VOD is delivered via a set-top box on either a pay-per-view basis (such as movie rentals of one-off sporting events), or via a monthly subscription charge.
Push VOD (used by Sky and Top Up TV) sends a range of content to the set-top box for the viewer to watch at anytime. Pull VOD (used by Virgin Media and BT Vision) relies on requests by the viewer for particular content to be sent to their set-top box.
Consumers can also access on-demand TV via the internet.
What are the benefits of using Video on Demand?
With Video on Demand, the viewer is in control and has personally picked the content to watch. This makes the experience much more engaging than with linear-broadcast content.
Video on Demand content has little or no advertising so your message will stand out.
How can I use Video on Demand?
By creating bespoke advertiser-funded programming (AFP) or advertising within/sponsoring available content.
However, no two campaigns are the same and the first thing to do is talk to us.
What makes using Video on Demand with Turner Media Innovations different?
Turner Media Innovations has a wealth of experience in the world of VOD:
Our first Cartoon Network VOD service was launched in April 2005. Since then we have launched on many VOD services including: Sky Anytime, Virgin Central and TV choice on demand, Top Up TV and BT Vision. Through these services we access millions of UK television viewers.
In 2007, Turner was amongst the first broadcasters to launch services in the social networking and video sharing arena, with highly successful channels for Adult Swim on YouTube, Bebo, DailyMotion and Joost.
Turner Media Innovations was the first non-sky channel to run a successful VOD campaign.
Turner now has a successful multi-platform VOD offering. These platforms provide a wealth of new advertising and sponsorship opportunities as well as access to new audiences. Talk to us today about the innovative advertising opportunities they offer.
What brands are Video on Demand opportunities available on?
Cartoon Network, Cartoon Network Too, Boomerang and Adult Swim.
For any Sales related enquiries, email us.