TV sponsorship
What is it?
TV sponsorship is a great way for brands to become associated with particular content. It is particularly effective if the content is relevant to the brand and/or the sponsorship deal lasts for a long time.
Sponsorship has become a very important part of many brands' long-term campaigns - it's not just about bumpers anymore!
What are the benefits of using TV sponsorship?
According to a study by Thinkbox, sponsorship can help make brands famous by association. The study shows that for fans of the content, brand fame is increased by up to 10%.
It also blows the idea that only big brands sponsor out of the water and shows that sponsorship not only makes brands famous but increases purchase intent, favourability and 'for me-ness'.
Fans of the content are more likely to have a deeper emotional relationship with a sponsoring brand than less dedicated viewers, but even so, 'normal' viewers see sponsoring brands as being 'famous'.
It is worth remembering that sponsorships and promotions work very well together.
How can I use TV sponsorship?
No two campaigns are the same and the first thing to do is talk to us.
Some case studies to illustrate the point are available here.
What makes using TV sponsorship with Turner Media Innovations different?
Turner Media Innovations represents content which people love. Whether it's Ben 10 on Cartoon Network, or movies which evoke memories on TCM, we have sponsorable properties which have fan-type viewers who are likely to have a deeper emotional relationship with the content. Association with this content will create effective campaigns for your brand.
We also have an in-house S&P team who will work with you so you have full visibility into the entire process.
We offer a bespoke in house production team including producers, scriptwriters, storyboard artists, graphic/AFX designers and production managers. Couple our full service in-house team, creative expertise and production knowledge with Clearcast and Ofcom compliance, and you can see why we should be talking.
What brands are TV sponsorship opportunities available on?
Cartoon Network, Cartoon Network Too, Boomerang, Cartoonito and TCM.
For any Sales related enquiries, please email us.
