TV
The opportunity to use the most pervasive leisure activity to engage immediately with the mass audiences and with the current multi-channel offering available, TV can also be used to target niche markets.
With increasing variety in TV channels and programming, as well as changing methods of TV consumption there are so many more opportunities available.
Making the most of TV is all part of our consultancy service.
For any sales related enquiries, email us.
TV airtime
Airtime is made up of the commercial minutes between the programmes which are available to be bought for advertising messages. These tend to be bought in 30 second chunks, but can be anything from 5 to 120 seconds.
See moreTV sponsorship
TV sponsorship is a great way for brands to become associated with particular content. It is particularly effective if the content is relevant to the brand and/or the sponsorship deal lasts for a long time.
See moreTV promotion
The best TV promotions use airtime to drive people either to a website, or to a game where they can win prizes and be drip fed more information. Think of a TV airtime spot as a billboard, or the homepage of a website which points visitors in the right direction to explore more.
See moreInteractive TV
Interactive TV is any television with the ability to ‘return’ content. Information flows not only from broadcaster to viewer, but also back from viewer to broadcaster.
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