Mobile Video on Demand
Mobile VOD gives people the ability to choose video content on the move via their mobile or hand held device. People can choose short-form content (1-3 mins) or long-form (full episodes).
There are two types of content:
- premium - people pay for the download, tends to be long-form content
- or ad funded - people don't pay for it because it's funded by advertising and tends to be short-form content
Mobile VOD is becoming an increasingly important part of mobile phone/handheld device usage.
What are the benefits of using mobile Video on Demand?
People who have sought out and downloaded particular VOD content will be more engaged when they watch it.
Additionally, mobile VOD content tends to be consumed as a solitary experience and there isn't much advertising clutter, which adds to the audience engagement.
How can I use mobile Video on Demand?
Mobile activity adds an extra dimension to any campaign. Turner Media Innovations offers multi platforms solutions, and we take the time to choose the right ones which for your particular campaign. The first thing to do is to talk to us.
What makes using mobile Video on Demand with Turner Media Innovations different?
Turner Media Innovations offers content to consumers ranging from classic Tom and Jerry and Johnny Bravo to the more modern and cult Adult Swim.
We also have a strong distribution team which works with all the best mobile operators and content aggregators; a strong UK footprint; strong relationships throughout the industry; and a strong understanding of the marketplace. We're a strong company to do business with!
On what brands are mobile Video on Demand opportunities available?
Cartoon Network, Boomerang and Adult Swim
If you have any Sales related enquiries, email us.