Mobile

Mobile Icon

Mobiles have become more than just a phone to make a call. They provide access to a wide range of information in an extremely accessible and personal way. The close relationship that increasing numbers of people have with their mobile devices provides an opportunity for direct brand access.

Playing games, accessing digital content, and personalising mobile devices enables an audience to engage with mobile media in a very direct and personal way.

Understanding emergent mobile media is all part of our consultancy service. For any sales related enquiries, email us.

Mobile Games

People play mobile games on their mobile phone or hand held device – a bit of fun for people on the move. Because of this, mobile games tend to be simple to understand, casual games which can be easily “dipped in and out of”. This ensures they are an effective use of time, which therefore appeal to many demographics.

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Mobile Video on Demand

Mobile VOD gives people the ability to choose video content on the move via their mobile or hand held device. People can choose short-form content (1-3 mins) or long-form (full episodes).

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Mobile TV

Mobile TV allows users to watch their favourite channels (or edited, cut down versions of their favourite channels) via their mobile phone or hand held device.

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Personalised Content

Personalised content is used by consumers to make their phone their own.

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16% of boys 4-9 and 15% of girls 4-9 have a mobile phone, a further 12% use someone elses (Source: Turner Media Innovations Toontrack 2011. Kids 4-9 years)
Glossary

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