Licensing and Merchandising
What is licensing?
Simply, it's permission to use a brand that doesn't belong to you. The more proper description would be: the contractual permission to develop, distribute and sell a brand belonging to a trade mark owner to a third party, under that trademark name for a defined period of time, in a defined territory.
Merchandising is when a brand/ property owner extends a trademark or character out of its principal environment and onto products of a completely different nature - so a Ben 10 pair of trainers for example. In return, the trademark owner receives marketing benefits and earns royalties on the sale of that product or service.
What are the benefits of using Licensing and Merchandising?
Licensing and Merchandising are a great way for generic products to stand out amongst the competition, using the licensed brand to appeal to specific audiences by tapping into existing fan bases.
How can I use Licensing and Merchandising?
No two campaigns are the same and the first thing to do is talk to us.
What makes using Licensing and Merchandising with Turner Media Innovations different?
Our experience in the business, complemented by our knowledge and willingness to collaborate across all operations (such as content distribution and our ad sales division) gives us the ability to deliver a bespoke consultancy service to licensees, retailers and manufacturers alike.
This 'one stop shop' approach, coupled with other commercial aspects such as our Digital and DVD content distribution team, our e-commerce platform, themed attractions and live events, demonstrates how channel, online and offline can come together to offer an integrated solution to grow consumer awareness and drive brand performance.
What brands are Licensing and Merchandising opportunities available on?
Turner currently offers consumer product opportunities for its catalogue of properties including Ben 10, Bakugan, The Secret Saturdays, The Powerpuff Girls, Foster's Home for Imaginary Friends and Robotboy. It also licenses brands including Adult Swim, CNN and Turner Classic Movies.
47% of pre-school kids do an afterschool or weekend activity , 19% of mums chose that activity because they thought it would be good for them (Source: Turner Media Innovations Toontrack 2011. Kids 2-5 years)