Turner Media Innovations sees continued rise in pan-EMEA advertising campaigns as it secures a triple business win with clients Hasbro, Bandai and Spin Master
Turner Media Innovations has witnessed a sharp rise in clients seeking pan-EMEA advertising campaigns in 2011, and this Q4 has scooped three major pan-EMEA campaign wins from leading toy brands Hasbro, Bandai and Spin Master.
Between them the three toy makers are behind some of the biggest selling kids' toy ranges in the UK and Europe, including Ben 10, Bakugan and Transformers. Turner Media Innovations is set to roll out bespoke pan-EMEA advertising campaigns for all three popular toy franchises on its flagship kids' channel Cartoon Network.
The Turner-produced campaigns for Bandai's Ben 10 figurine range and Hasbro's Transformers range will be the first time that either toy maker has commissioned a fully integrated pan-EMEA campaign on Turner Broadcasting channels. Whilst the Bakugan activity for Spin Master is the second burst of pan-EMEA activity on the network, following a successful pan-EMEA campaign debut on Cartoon Network in April.
The deals follow Turner Media Innovations' announcement in September that it has secured a high profile pan-EMEA order with Sony Pictures Releasing International. The nine movies Cartoon Network sponsorship deal includes current titles The Adventures of Tin Tin: The Secret of the Unicorn and Arthur Christmas.
Adam Eagle, Head of Sponsorship & Promotions, EMEA at Turner Media Innovations says: "2011 has been a phenomenal year in which we have seen our pan-EMEA advertising business grow from an occasional campaign to three fantastic wins in this key retail period in the run up Christmas. All three are brilliant clients to work with and we're thrilled to extend the proven success of our UK campaigns for them across our EMEA portfolio. Pan-EMEA campaigns are great for the client and great for us - for clients they represent benefits of scale and for us they open up a whole new revenue stream."
Bandai's pan-EMEA campaign for its Ben 10: Ultimate Alien range will run across 12 markets* and includes on-air sponsorship and spot activity, as well as an immersive online campaign which sees Bandai takeover the microsite for Ben 10: Ultimate Challenge, a new game show on Cartoon Network. The on-air sponsorship activity will be sponsored by Toys R Us in eight markets and an individual toy retailer in each of the other four markets.
To promote Spin Master's Bakugan: Gundalian Invaders range, Turner Media Innovations has created an on-air and online campaign which will roll out on Cartoon Network in nine territories* across EMEA. The new campaign is for the latest Bakugan Sky Raiders merchandise and includes the chance to win the entire Bakugan product range in a unique collector's case made exclusively for the campaign. Previous pan-EMEA activity in April for Bakugan: Battle Gear drew over 150,000 competition entries in all territories.
The campaign for Hasbro's Transformers will include on-air sponsorship and spot activity, and an online game. There will be major retail partners involved in the UK, Scandinavia and the Middle East.
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*Campaign territory information
The campaign for Bandai's Ben 10: Ultimate Alien range will run in the following territories: UK, Spain, Germany, Holland, Poland, Italy, France, Middle East, Denmark, Sweden, Norway and Turkey.
The campaign for Spin Master's Bakugan: Gundalian Invaders range will run in the following territories: UK, Germany, Hungary, Romania, Nordics, Holland, France, Turkey and Spain.
The campaign for Hasbro's Transformers range will run in the following territories: UK, Nordics, Middle East and Spain.
For further information:
Yinka Akindele, Senior Press Officer, 020 7693 1105, yinka.akindele@turner.com
Notes to editors:
About Turner Media Innovations
Turner Media Innovations offers a media consultancy service combining Ad Sales, Sponsorship & Promotions, Digital Media, Creative and Research to deliver bespoke advertising solutions. In addition to securing spot advertising, Turner Media Innovations creates integrated campaigns across a range of platforms including television, online and gaming. Turner Media Innovations is also able to deliver strategies for licensing and merchandising. The team can offer opportunities across Turner Broadcasting's entire entertainment portfolio; Cartoon Network, CN Too, Boomerang, Cartoonito, TCM (Turner Classic Movies), TruTV, TNT and Adult Swim. For more details see www.turnermediainnovations.com .
