Turner Media Innovations secures PSP as Ben 10: Alien Force sponsor
2 November 2009
Turner Media Innovations has secured Sony's PlayStation®Portable (PSPTM) games console as TV sponsor of
Ben 10: Alien Force over the key Christmas gifting period, kicking off on 2 November until 24 December.
The deal was brokered by Turner Media Innovations and Manning Gottlieb OMD agency, and unites one of Sony's biggest brands with one of Turner Broadcasting's biggest brands. The exemplary brand synergy was proven earlier in the year when the Ben 10: Alien Force video game hit the number one sales position on both PSP and
PlayStation 2, holding its spot on the latter for a total of 15 weeks.
The campaign will publicise four new games for the PSP console - Invizimals, Jak and Daxter, MotorStorm and LittleBigPlanet - as well as promote the console itself. The deal also includes sponsorship of the anticipated film premiere of Ben 10: Alien Swarm on Cartoon Network at 10am and 4.30pm on 28th November.
Simon Cox, Vice President of Turner Media Innovations says: "We know that under 11's accounted for a third of all video game purchases in 2008, and the great success that our brands are having on games platforms supports this. Attracting a big name brand like PlayStation PSP shows Ben 10's continued pulling power, which contributes to our channels being in rude health in such a poorly year."
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For further information:
Yinka Akindele, Senior Press Officer, 020 7693 1105, yinka.akindele@turner.com
David Wilson, Head of PR, Sony Computer Entertainment, 0207 859 5469 david_wilson@scee.net
Notes to editors:
About Turner Media Innovations
Turner Media Innovations offers a media consultancy service combining Ad Sales, Sponsorship & Promotions, Digital Media, Creative and Research to deliver bespoke advertising solutions. In addition to securing spot advertising, Turner Media Innovations creates integrated campaigns across a range of platforms including television, online and gaming. Turner Media Innovations is also able to deliver strategies for licensing and merchandising. The team can offer opportunities across Turner Broadcasting's entire entertainment portfolio; Cartoon Network, CN Too, Boomerang, Cartoonito, TCM (Turner Classic Movies) and Adult Swim. For more details see www.turnermediainnovations.com.
Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PlayStation®3, PlayStation®2, PSPTM (PlayStation®Portable) and PlayStation®Network software and hardware in 99 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories. Since the launch of PlayStation 3 in November 2006, over 23.7 million units have been sold globally and continue to be sold at a record level. Maintaining its position as one of the most successful consumer electronic products in history, PlayStation 2 has sold over 138.8 million systems worldwide. Since its launch at the end of 2004, over 52.9 million PSPs have been sold globally, highlighting the importance of the portable entertainment market. With the huge increase in interest and accessibility of network applications and network gaming, over 29 million accounts have registered to PlayStation Network, the free-to-access interactive environment, and over 600 million items have been downloaded.
PlayStation and the PlayStation logo are registered trademarks of Sony Computer Entertainment Inc. PS3 and PSP are trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.
