Turner Media Innovations Renews LEGOLAND® Sponsorship of Ben 10: Alien Force
10 June 2010: Turner Media Innovations today announced it has renewed a hugely successful ad campaign which sees LEGOLAND® Windsor sponsoring smash-hit cartoon series Ben 10: Alien Force on Cartoon Network. Now in its second year, the deal was conceived and negotiated by Carat Sponsorship and Turner Media Innovations.
As well as sponsoring Ben 10: Alien Force on Cartoon Network, LEGOLAND has commissioned additional on-air spots to run on Cartoon Network, Boomerang and Cartoonito, which will drive to a campaign website (www.cartoonnetwork.co.uk/legoland) created by Turner Media Innovations. Activity will run throughout the peak holiday period until 31 July.
The on-air campaign creative will showcase the new land at LEGOLAND Windsor - Pirate's Landing - which includes the new Jolly Rocker swinging ship ride. The online microsite will feature theme park information, games, a competition and kids-go-free vouchers.
Sally Reynolds, Sales & Marketing Director, LEGOLAND Windsor said: "Following the success of last year's campaign, LEGOLAND Windsor is proud to sponsor Ben 10: Alien Force on Cartoon Network for a second year. Ben 10 is the perfect hero for us to link up with: just as Ben can become many different creatures, LEGOLAND allows children and their families to become many different heroes - explorers, knights, pirates, fire fighters, Vikings, adventurers and more!"
Andrew Mallandaine, UK Sales Controller, Turner Media Innovations says:
"We always get excited about repeat business because it shows that what we're doing works. Last year's Ben 10 sponsorship campaign for LEGOLAND Windsor saw the theme park achieve its highest ever summer attendance, and we're thrilled to have played a part in that."
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LEGO, the LEGO logo and LEGOLAND are trademarks of the LEGO Group ©2009 The LEGO Group
For further information, please contact:
Alison Bledge / Becky Head
LEGOLAND Press Office
T: 01753 626125 / 01753 626106
Yinka Akindele, Senior Press Officer, 020 7693 1105, yinka.akindele@turner.com
Notes to editors:
Notes to editors:
- LEGOLAND Windsor is a unique family theme park where children aged 3-12 can take to the road, soar through the skies and sail the seas in complete safety. It has over 55 interactive rides, attractions, live shows, building workshops and driving schools, not to mention a staggering 55 million LEGO bricks, all set in 150 acres of beautiful parkland.
- Winner of the Best Family Visitor Attraction in the Tommy's 'Let's Get Baby Friendly' Awards 2010, voted by parents for parents.
- LEGOLAND Windsor is open until 7 November 2010. It is closed on selected midweek days in September, October and November. For further details please check www.LEGOLAND.co.uk.
- LEGOLAND Windsor is free for under threes.
- Voted as Number One attraction to visit in the UK by National Geographic Kids magazine.
- There are three other LEGOLAND parks in the world - LEGOLAND Billund in Denmark, LEGOLAND California in the U.S.A and LEGOLAND Deutschland in Germany.
- MERLIN ENTERTAINMENTS GROUP is the leading name in location based, family entertainment, and has seen the most successful and dynamic growth of any company in the sector over the last five years. The world's second largest visitor attraction operator, Merlin has 59 attractions and six hotels/ 2 holiday villages in 13 countries and across 3 continents. The company aims to deliver memorable and rewarding experiences to its 35 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and 13,500 employees. Merlin Entertainments operates the following attractions - SEA LIFE, Madame Tussauds, LEGOLAND, The Merlin Entertainments London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres (including Manchester in March 2010), Alton Towers Resort, Warwick Castle, Thorpe Park, Chessington World of Adventures, Underwater Adventures, Heide Park and Earth Explorer.
- LEGO, the LEGO logo and LEGOLAND are trademarks of the LEGO Group ©2010 The LEGO Group
About Turner Media Innovations
Turner Media Innovations offers a media consultancy service combining Ad Sales, Sponsorship & Promotions, Digital Media, Creative and Research to deliver bespoke advertising solutions. In addition to securing spot advertising, Turner Media Innovations creates integrated campaigns across a range of platforms including television, online and gaming. Turner Media Innovations is also able to deliver strategies for licensing and merchandising. The team can offer opportunities across Turner Broadcasting's entire entertainment portfolio; Cartoon Network, CN Too, Boomerang, Cartoonito, TCM (Turner Classic Movies) and Adult Swim. For more details see www.turnermediainnovations.com.
