Turner Media Innovations launches 5-month Hasbro - Cartoonito Sponsorship
Turner Media Innovations has signed a 5-month sponsorship deal with global toy-giant Hasbro for Turner Broadcasting's UK pre-school channel Cartoonito. The deal is to promote Hasbro's Playskool range, through a daily two-hour block entitled Playtime. This is the first time Cartoonito has entered into a channel sponsorship.
Playtime will air each weekday from 3pm and see each of the six featured Playskool products aligned to an age appropriate Cartoonito show. Six Turner Media Innovations created idents will air before each show, with the entire block sandwiched between opening and closing Hasbro Playskool bumpers.
Helmet Heroes, from the Playskool range, is to be paired with Go and Be a Grown Up; Dance Cam with Hi-5; Lullaby Glow Worm with Baby Looney Tunes; Cota the Triceratops with ever-popular The Land Before Time; Tonka Wheel Pals with Mighty Meteor and the Mighty Monster Trucks; and Clipo with long-time favourite, Fireman Sam.
Adam Eagle, Director of Sponsorship & Promotions at Turner Media Innovations said: "Cartoonito offers great potential for advertisers to optimally reach the preschool audience and their parents. We're delighted to have secured the first channel sponsorship on Cartoonito for Hasbro's Playskool range, which has a great fit with the selected shows."
Henry Foulds, Senior Brand Manager at Hasbro Playskool adds: "2008 is an important year for Playskool as it re-launches with one of its most innovative range of products to date. Turner Media Innovations's Cartoonito is a perfect partner and enables us to showcase our products on a dynamic and highly targeted platform."
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For further information please contact:
Yinka Akindele
20 7693 1105
Yinka.akindele@turner.com
Notes to editors:
ABOUT CARTOONITO
Sky 619
Cartoonito is a preschool channel that began its life as a programme block on Cartoon Network Too in September 2006, extending to a full channel in May 2007. A place where pre-school children can explore their world in a fun and imaginative way, Cartoonito airs a mix of established preschool programmes such as Barney, Hi-5, and Baby Looney Tunes, as well as popular new shows such as Pororo and Blanche. Exclusive to the block is the make-believe world of the Cartoonitos, six animated characters who introduce the shows both in English and French. Cartoonito is the first and only kids channel in the UK to facilitate soft learning of a second language in the interstitials between programmes. Cartoonito airs daily from 6am until 7pm, and includes day parted programming designed to reflect the lives of preschoolers and their parents. Cartoonito is operated by Turner Broadcasting System Europe, a Time Warner Company.
About Turner Media Innovations
Turner Media Innovations offer a new media consultancy service which combines Ad Sales, Sponsorship & Promotions, Digital Media, Creative and Research to deliver bespoke advertising solutions. Turner Media Innovations secures spot advertising and creates original campaigns for clients across Cartoon Network, Cartoon Network Too, Boomerang, Cartoonito, Turner Classic Movies (TCM), Adult Swim and Nuts TV. Since launching in 2007 Turner Media Innovations continues to generate revenue across a range of platforms, including television, online and gaming, with the ability to incorporate licensing and merchandising. Recent case studies can be viewed on the website www.turnermediainnovations.com
