Turner Media Innovations’ GSK Aquafresh campaign scoops double win at Media Week Awards
Turner Media Innovations scooped the Best Sales Pitch (Medium) award for its GSK Aquafresh campaign at last night's Media Week Awards. The same Aquafresh campaign also won MediaCom an award for Best Media Idea (Medium).
The two-year branded entertainment deal for GlaxoSmithKline, currently airs on Turner Broadcasting's pre-school channel Cartoonito. The campaign consists of a 90-second spot played exclusively on Cartoonito every evening just before the channel closes at 19.00.
Simon Cox, Vice President, Turner Media Innovations commented: "We're delighted to have won a Media Week award for GSK Aquafresh, which is a fantastic accolade for all who helped bring this unique campaign to fruition. It shows what Turner Media Innovations can achieve when we are given a cracking brief from the client."
Turner Media Innovations created the winning campaign for Aquafresh's range of toothpaste for children using the 'Nurdles' concept. A nurdle is the quirky name for a squirt of toothpaste.
The campaign centres around the 'Nurdle Schmurdle' song, which revives the well-known Aquafresh theme tune, and brings to life the Aquafresh red, blue and white 'Nurdle' stripes as 3D animated characters.
Turner Media Innovations' in-house creative team additionally produced 9 30-second spots featuring real life Aquafresh kids performing the accompanying 'Nurdle Schmurdle' dance.
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Yinka Akindele
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About Turner Media Innovations
Turner Media Innovations offer a new media consultancy service which combines Ad Sales, Sponsorship & Promotions, Digital Media, Creative and Research to deliver bespoke advertising solutions. Turner Media Innovations secures spot advertising and creates original campaigns for clients across Cartoon Network, Cartoon Network Too, Boomerang, Cartoonito, Turner Classic Movies (TCM), Adult Swim and Nuts TV. Since launching in 2007 Turner Media Innovations continues to generate revenue across a range of platforms, including television, online and gaming, with the ability to incorporate licensing and merchandising. Recent case studies can be viewed on the website www.turnermediainnovations.com
