Its a Mouth-off for Ben 10
7 October 2009
Turner Broadcasting has teamed up with digital design studio ustwoTM to launch its first branded iPhone app in the UK, a Ben 10 MouthOff iPhone App due for release on 11 October 2009
Ben 10 MouthOff is ustwo'sTM first foray into branding around their unique MouthOffTM app, which received more than 40,000 downloads when initially launched. Using original animation throughout and sound effects taken directly from the series, the app is an exciting new development in the apps market.
Fans of Ben 10 can impress their friends by emulating the mouth movements of their favourite alien characters, placing their iPhone in front of their own mouths and seeing the visuals on the handset move in correspondence to their speech.
The app harnesses the role play experience of the UK's number one boys' brand Ben 10, which is created by and airs on Turner Broadcasting channel Cartoon Network. In the show, hero Ben 10 has the ability to transform himself into an array of aliens using his "Omnitrix" watch.
The Ben 10 MouthOff iPhone app replicates the Omnitrix on the handset screen, and scrolling through the watch, just like their hero, kids can select aliens including Ripjaw, Ben Wolf, Stinkfly, Grey Matter, Diamondhead, Four Arms, Wildmutt, Upchuck, Cannonbolt or Ben himself.
Joe Braman Commercial Director, Mobile, Digital & DVD at Turner Broadcasting said: "As the stellar boys brand of the moment, Ben 10 was an obvious choice for our first iPhone app, but we didn't want it to be something we did just for the sake of it. ustwo'sTM app really stood out to us in terms of innovation, creativity, usability and longevity, the key components for a successful app."
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mills Creative Director, ustwoTM London adds: 'MouthOffTM is a creative tour de force and we're delighted to be collaborating with one of the most popular cartoons in the UK to realize this app's full potential! Ben10 MouthOff is a perfect blend of APPsoluteTM perfection."
The application will be available across Europe via the Apple app store from the 11th October 2009.
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For more information please contact:
Yinka Akindele, Senior Press Officer,
Yinka.akindele@turner.com , tel: 020 7693 1105
About Turner CN Enterprises
Turner CN Enterprises is the merchandising and Home Entertainment division of Turner Broadcasting EMEA. The business is charged with building consumer product franchises for Turners children's properties and adults brands and characters from the channel's growing library of award-winning original programming. Turner CN Enterprises also works to secure and support long-term licensee partnerships across all key merchandising categories including DVD and EST (Electronic Sell Through) content on mobile and online platforms. The division currently offers consumer product programs for an array of animation franchises including Ben 10, Bakugan, The Secret Saturdays, The Powerpuff Girls, Foster's Home for Imaginary Friends and Robotboy. It also licenses brands including Adult Swim, CNN and TCM.
About ustwoTM
ustwoTM is a digital UX design company based in London and Malmö. Driven by its mission to 'make products smile', ustwoTM creates beautiful, user-friendly interfaces across the mobile, consumer electronics, medical and financial sectors. ustwoTM offers its clients, which include Sony Ericsson, Sony, Adobe, Turner, Reebok and Cellnovo, the very best in interface design and production.
