Danbar Entertainment and Turner Media Innovations join forces to launch Flash & Dash in the UK
Danbar, the global leader in the design and manufacture of cutting edge Remote Control toys, has teamed up with Turner Media Innovations for the launch of their Flash & Dash toy range in the UK.
Flash & Dash, the brand new animated kids TV sensation, is set to air on Cartoon Network Too from 7th November 2009. As part of the deal, Turner Media Innovations are managing the product launch advertising campaign, including TV sponsorship of Flash & Dash, a TV ad campaign and a dedicated website.
Already a major hit in China, Flash & Dash tells the story, in ground breaking animation, of twin brothers Frank and Karl who move to a new area and become part of the remote control racing world ("RC Racing"). Together with their new friends they discover the real spirit of RC Racing. It's not only an arena of speed and skill, but also a place to get friends and have fun!
- Targeted at viewers aged 4-9 years a total of 26 episodes lasting 25 minutes each will run on Cartoon Network from 7th November 2009 in the primetime Saturday morning slot of 10.00 am with a re-run on Sundays at 9.00 am.
There will also be publicity for the launch via Live Tournaments, offering kids the chance to play and take part in races will feature in key shopping centres across the UK in the run up to Christmas and are already live at the following locations: St. David's Dewi Sant, Cardiff; Lakeside, Thurrock; The Glades, Bromley; Braehead, Glasgow and The Potteries, Stoke.
Andrew Dickson, managing Director, Danbar comments: "We are delighted to collaborate with Turner Media Innovations in creating a unique experience for consumers to experience the challenge and excitement of entering Flash & Dash Tournaments and become a Regional or National winner, just like on the Flash & Dash animation series"
Notes to editors
About Danbar
- Danbar Toys is a Divison of Danbar International which was established in 2001 with a turnover in excess £20m
- Danbar International is a leader in the creation and marketing of innovative quality star products worldwide with expertise in the design and manufacturing of innovative and quality toys for all ages
- Their products can be found at major department stores and retailers around the globe, through their directly operated points of sale, licensees and local agents
