New Campaign: Sega All Star Racing
Sega approached Turner Media Innovations and gave us a brief to create a campaign which would promote the new Sonic & Sega All Star Racing videogame release.
We answered the brief with a webdrive spot running on Cartoon Network, driving kids online to a bespoke microsite and play a mini game and find out more about the Sega game release. There is also a competition hosted on the microsite where kids could win a trip to Alton Towers Resort, staying in the new Sonic themed room, as well as a host of other prizes.
The campaign elements are:
- 1x 40" Webdrive airing on Cartoon Network
- 1x Bespoke Microsite hosted on cartoonnetwork.co.uk
The campaign runs until March 7th. For more information, contact our Sponsorship and Promotions team here
