New Campaign : Paramount - How to Train Your Dragon
Paramount tasked us to use our expertise in the market to get kids excited about the new 'How To Train Your Dragon' film release.
We have created a never-been-done-before innovative take over of the Cartoon Network idents with dragon fire scorching the channel idents for 1 week in 3 different and hilarious ways!
As well as promoting the film on air, a bespoke microsite has been created for kids to find out more information about the film and characters, as well as learn training do's and don'ts for dragons from the film. Kids also have the chance to enter a competition to win ace prizes related to the film.
The campaign elements were:
- 3 x 10" Cartoon Network idents
- 1 x microsite featuring an 'Initiation Challenge' game where kids get to control the dragon.
The campaign is live from Monday 29th March until 4th April, with the online elements live until 11th April.
