New Campaign : Mattel Barbie
Mattel and the Carat Sponsorship team tapped into our expertise and tasked us to create a campaign that would both promote the new "Barbie In A Mermaid Tale" DVD and also drive sales of the accompanying Barbie Merliah Doll range.
Our in-house teams answered the brief with an campaign webdrive featuring footage from a live action shoot and an underwater themed microsite. The microsite features a fun, simple game mechanic and lots of print-outs for kids to colour-in and enjoy.
The campaign elements are:
- 1x 30" Webdrive aired across Cartoon Network, Cartoon Network Too, Boomerang and Cartoonito
- 1x Bespoke microsite hosted on boomerangtv.co.uk
The campaign runs until 9th March. For more information, contact anyone in our S&P team here
