New Campaign : LEGO Atlantis
In the first of a triple-win for Turner Media innovations, we have created an innovative campaign to promote the new LEGO Atlantis toy range plus their exclusive Atlantis mini-movie across our channels.
We are running two bursts of activity; the first kicked off on 11th February, ran through half term, and finishes at the end of this month. The second burst picks up at the end of March running to mid April.
We created two webdrive spots, one for each burst of activity, and each showing a nail-biting cliff-hanger from the Atlantis movie, driving kids online to find out what happens next in an exclusive online screening of the movie.
Reflecting the story of Atlantis, kids have to search our bespoke LEGO Atlantis microsite to collect the 5 keys to unlock the Gates of Atlantis, watch the mini-movie, and enter the competition for the chance to win fantastic LEGO Atlantis prizes.
The site also features a LEGO 'Crab Attack' game, and product, story and character information.
The campaign runs until 14th April 2010 - for more information, contact our S&P team here
To see the consumer microsite, visit http://www.cartoonnetwork.co.uk/atlantis
