New Campaign: Hot Wheels for Mattel
After the success of 2009's campaign Mattel are back in partnership with the Turner channels for Season 2 of Formula Hot Wheels.
Through a series of on air spots, children are encouraged online to the new and improved FormulaHotWheels.co.uk to be placed in one of four teams (Blaze, Jets, Rockets & Flames). Kids then compete online against the other teams to gain as many points as possible by playing a huge selection of cool games and activities. The number of points earned determines the outcome of four races across the season with players tuning in to Cartoon Network, on the hour, every hour on race day to see who won in an action packed 60" spot showcasing Hot Wheels product. Each race is also sponsored by a retailer.
The activity is further supported with online activity and a prime time 'Thrills and Spills' sponsorship block every day Monday - Friday on Boomerang, 4-5pm.
