New Campaign: E1 Entertainment Astro Boy
E1 Entertainment via Zenithoptimedia, tasked us with creating a campaign which would promote their up-coming film release, 'Astro Boy', which is due for cinematic release on 5th Feb 2010.
We answered the brief with a super-power themed campaign focusing around a central game hosted on the Cartoon Network website. We have created an on-air promotion driving kids directly online to play the super power mini games and to enter a competition by letting us know which power they would choose to become a super hero - flight, x-ray vision, strength or like Astro butt-machine guns!
The campaign elements are:
- 1 x 30" webdrive
- 1 x bespoke microsite with games and competition
The campaign is live from Jan 23rd until 7th Feb 2010
