New Campaign: Drayton Manor
The Ultimate Ben 10 Mission at Drayton Manor!
To support the arrival of Europe's first ever Ben 10 themed rollercoaster - Ben 10: Ultimate Mission - at Drayton Manor Theme Park, Turner Media Innovations has created a cross platform promotion including sponsorship, webdrive, and online activity.
Drayton Manor will be sponsoring all episodes of Ben 10: Ultimate Alien on Cartoon Network during the key holiday months of April and August.
A 30 second webdrive spot has also been produced, showcasing Drayton Manor Theme Park and all its thrilling attractions, and encouraging kids online where they can get a taste for the new Ben 10 alien adrenaline ride. Kids can ride a virtual Ben 10 rollercoaster and tackle Vilgax using Ben's Ultimatrix, and then be invited to enter the competition for the chance to win great prizes.
Microsite url: www.CartoonNetwork.co.uk/Drayton
For more information, or to talk to us about this campaign, contact Rachel Honess in our S&P team
47% of pre-school kids do an afterschool or weekend activity , 19% of mums chose that activity because they thought it would be good for them (Source: Turner Media Innovations Toontrack 2011. Kids 2-5 years)
