New Campaign : Battlestikers Metal XS
On the back of the successful launch of Battle Strikers into the toy market in 2009, MEGA brands are back with a brand new enhanced version - Battle strikers Metal XS. Take battling to a new dimension with new armour plated designs, additional powers, new tricks and awesome sound effects.
Tasked to repeat and build on the success of the launch campaign on Cartoon Network and get kids excited about the brand new range we have created 2 x 10" on-air spots. The first opens on a Striker battle in full force acting as a teaser to keep kids watching by asking them which Striker they think will win. The second reveals the winner and drives the kids on-line to test out the Metal XS game on-line.
Once on-line, kids can not only play the fun game, but they get to 'Rate The Battle' by watching 6 cool action packed battle clips. They also get the chance to enter a competition to win great prizes including all 14 new Metal XS Strikers plus a Tournament set.
The campaign elements are:
- 2 week sponsorship across Easter of Turbo Time on Cartoon Network
- 2 x 10 web drive spots to feature as top & tail in break
- 1 x micro site featuring a mini Metal XS battling game and battle videos
The campaign is live from Saturday 27th March until Friday 16th April. For more information, contact our S&P Team
